In fiscal year 2025, Iowa State University (ISU)'s Football program reported $53.1M in revenue and $33.3M in expenses, for a net surplus of $19.9M. The program generated $53.1M in total revenue, led by Ticket Sales at $17.0M. Among the 78 FBS programs reporting Football data, Iowa State University ranks 37th overall in total expenses (37th of 42 Power Four programs) — below the FBS average of $36.5M. Iowa State University competes in the Big 12; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $16,969,477 |
| Media Rights | $14,177,932 |
| Conference Distributions of Football Bowl Generated Revenue | $13,619,759 |
| Contributions | $3,754,588 |
| Program, Novelty, Parking and Concession Sales | $2,327,858 |
| Football Bowl Revenues | $2,093,840 |
| In-Kind | $168,950 |
| Royalties, Licensing, Advertisement and Sponsorships | $32,000 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $10,150,501 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $4,359,934 |
| Athletic Student Aid | $3,348,674 |
| Game Expenses | $2,680,526 |
| Team Travel | $2,426,210 |
| Football Bowl Expenses | $2,080,264 |
| Student-Athlete Meals (non-travel) | $1,872,877 |
| Sports Equipment, Uniforms and Supplies | $1,592,334 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $1,472,500 |
| Facilities Maintenance and Operations | $1,150,482 |
| Recruiting | $648,902 |
| Guarantees | $550,000 |
| Other Operating Expenses | $544,467 |
| Fund Raising, Marketing and Promotion | $205,897 |
| Memberships and Dues | $140,567 |
| Medical Expenses and Insurance | $41,623 |
| Direct Overhead and Administrative Expenses | $24,023 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $53,144,404 | $33,289,781 | +$19.9M |
| FY2024 | $56,607,092 | $30,134,394 | +$26.5M |
| FY2023 | $53,241,854 | $27,779,324 | +$25.5M |
| FY2022 | $55,861,324 | $28,664,216 | +$27.2M |
| FY2021 | $29,832,021 | $24,085,630 | +$5.7M |
| FY2020 | $52,099,696 | $29,708,542 | +$22.4M |
The Cyclones' football program generated $53.1M in revenue against $33.3M in expenses in FY2025, producing a healthy surplus of $19.9M. Ticket sales led all revenue sources at $17.0M, while coaching salaries, benefits, and bonuses represented the program's largest cost at $10.2M. Expenses have climbed steadily from $24.1M in FY2021 to $33.3M in FY2025, though the program still operates below the FBS average of $36.5M, ranking 36th among 41 Power Four programs in spending.
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