James Madison University Football Financial Data

NCAA Membership Financial Reporting System (MFRS) · Other · Data available: FY2010–FY2025

In fiscal year 2025, James Madison University's Football program reported $6.4M in revenue and $17.0M in expenses, for a net deficit of $10.6M. James Madison University competes in the Other. Financial data is available from FY2010 through FY2025.

FY2025 Overview

Total Revenue
$6,363,117
Total Expenses
$16,951,555
Net
-$10,588,438

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FY2025 Revenue Sources

CategoryAmount
Ticket Sales$3,920,337
Direct Institutional Support$803,771
Conference Distributions of Football Bowl Generated Revenue$536,775
Guarantees$500,000
Contributions$314,994
In-Kind$158,721
Other Operating Revenue$65,813
Royalties, Licensing, Advertisement and Sponsorships$62,706

FY2025 Expense Breakdown

CategoryAmount
Athletic Student Aid$3,829,899
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities$3,698,241
Facilities Maintenance and Operations$1,665,383
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities$1,544,218
Game Expenses$1,201,101
Football Bowl Expenses$1,097,471
Team Travel$816,022
Guarantees$650,000
Sports Equipment, Uniforms and Supplies$641,686
Fund Raising, Marketing and Promotion$562,275
Recruiting$412,548
Student-Athlete Meals (non-travel)$292,795
Other Operating Expenses$267,855
Football Bowl Expenses - Coaching Compensation/Bonuses$197,500
Direct Overhead and Administrative Expenses$55,606
Medical Expenses and Insurance$15,280
Memberships and Dues$3,675
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Year-over-Year Trend

Fiscal YearRevenueExpensesNet
FY2025$6,363,117$16,951,555-$10.6M
FY2024$7,403,301$15,874,372-$8.5M
FY2023$4,465,041$11,521,652-$7.1M
FY2022$4,301,723$11,050,605-$6.7M
FY2021$698,772$7,908,732-$7.2M
FY2020$5,190,560$11,319,596-$6.1M

Other Sports at James Madison University

Men's Basketball · Women's Basketball · Baseball · Soccer · Volleyball · Swimming and Diving · Softball · Tennis · Golf · Lacrosse · Field Hockey · Track and Field

Frequently Asked Questions

How much does James Madison University spend on Football?
James Madison University Football reported $16,951,555 in total expenses in FY2025 per NCAA MFRS filings.
How much revenue does James Madison University Football generate?
James Madison University Football reported $6,363,117 in total revenue in FY2025 per NCAA MFRS filings.
Is James Madison University Football profitable?
In FY2025, James Madison University Football reported a net deficit of $10.6M.