In fiscal year 2025, Kansas State University (KSU)'s Football program reported $38.2M in revenue and $27.8M in expenses, for a net surplus of $10.4M. The program generated $38.2M in total revenue, led by Media Rights at $18.6M. Among the 78 FBS programs reporting Football data, Kansas State University ranks 43rd overall in total expenses (41st of 42 Power Four programs) — below the FBS average of $36.5M. Kansas State University competes in the Big 12; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $18,638,022 |
| Ticket Sales | $14,327,895 |
| Conference Distributions of Football Bowl Generated Revenue | $2,072,516 |
| Contributions | $1,018,928 |
| Conference Distributions (Non Media and Non Football Bowl) | $1,016,873 |
| Program, Novelty, Parking and Concession Sales | $484,048 |
| Guarantees | $300,000 |
| Football Bowl Revenues | $285,565 |
| Athletics Restricted Endowment and Investments Income | $31,809 |
| Other Operating Revenue | $1,557 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $10,474,834 |
| Athletic Student Aid | $3,306,219 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $2,599,326 |
| Team Travel | $2,547,294 |
| Football Bowl Expenses | $2,220,594 |
| Recruiting | $1,286,116 |
| Game Expenses | $1,205,304 |
| Student-Athlete Meals (non-travel) | $1,069,046 |
| Guarantees | $750,000 |
| Direct Overhead and Administrative Expenses | $478,971 |
| Sports Equipment, Uniforms and Supplies | $473,142 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $470,663 |
| Other Operating Expenses | $232,239 |
| Enhanced Educational Benefits (Alston or other) | $230,968 |
| Facilities Maintenance and Operations | $185,650 |
| Fund Raising, Marketing and Promotion | $159,216 |
| Medical Expenses and Insurance | $68,491 |
| Memberships and Dues | $4,426 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $38,177,213 | $27,762,499 | +$10.4M |
| FY2024 | $42,121,575 | $28,266,510 | +$13.9M |
| FY2023 | $68,732,573 | $27,667,208 | +$41.1M |
| FY2022 | $67,783,515 | $23,851,400 | +$43.9M |
| FY2021 | $38,604,205 | $16,662,384 | +$21.9M |
| FY2020 | $57,146,260 | $20,733,706 | +$36.4M |
The football program generated $38.2M in revenue against $27.8M in expenses in FY2025, producing a $10.4M surplus driven largely by $18.6M in media rights income. At $27.8M, total expenses rank 40th out of 41 Power Four programs and sit well below the FBS average of $36.5M, reflecting a notably lean operational model for a Big 12 program. Coaching salaries, benefits, and bonuses accounted for the largest expense category at $10.5M, while overall spending has remained relatively stable over the past three years after a sharp rise from $16.7M in FY2021.
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