In fiscal year 2025, Kennesaw State University's Football program reported $3.0M in revenue and $10.6M in expenses, for a net deficit of $7.6M. The program generated $3.0M in total revenue, led by Guarantees at $1.3M. Among the 78 FBS programs reporting Football data, Kennesaw State University ranks 74th overall in total expenses (32nd of 36 Group of Five programs) — below the FBS average of $36.5M. Kennesaw State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Guarantees | $1,320,000 |
| Media Rights | $710,151 |
| Ticket Sales | $441,999 |
| Contributions | $401,066 |
| Program, Novelty, Parking and Concession Sales | $117,985 |
| In-Kind | $12,220 |
| Other Operating Revenue | $47 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $2,981,729 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $2,384,363 |
| Team Travel | $1,618,548 |
| Game Expenses | $760,455 |
| Sports Equipment, Uniforms and Supplies | $623,261 |
| Other Operating Expenses | $480,141 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $456,233 |
| Severance Payments | $330,783 |
| Recruiting | $328,586 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $281,604 |
| Facilities Maintenance and Operations | $124,112 |
| Student-Athlete Meals (non-travel) | $118,516 |
| Fund Raising, Marketing and Promotion | $88,599 |
| Direct Overhead and Administrative Expenses | $23,776 |
| Memberships and Dues | $4,650 |
| Enhanced Educational Benefits (Alston or other) | $942 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $3,003,468 | $10,606,298 | -$7.6M |
| FY2023 | $1,106,331 | $6,217,391 | -$5.1M |
| FY2022 | $1,093,756 | $5,338,020 | -$4.2M |
| FY2021 | $553,658 | $4,334,985 | -$3.8M |
| FY2020 | $1,169,910 | $4,952,816 | -$3.8M |
| FY2019 | $868,659 | $5,433,230 | -$4.6M |
Kennesaw State's football program operated at a $7.6M deficit in FY2025, generating just $3.0M in revenue against $10.6M in expenses — well below the FBS average of $36.5M and ranking 74th out of 78 FBS programs by spending. Guarantees, the payments received for playing road games at larger programs, represented the largest revenue source at $1.3M, while Athletic Student Aid was the biggest expense category at $3.0M. Program costs have risen sharply in recent years, nearly doubling from $5.4M in FY2019 to $10.6M in FY2025, reflecting
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