In fiscal year 2025, Kennesaw State University's Men's Basketball program reported $810K in revenue and $2.5M in expenses, for a net deficit of $1.7M. The largest revenue source was Media Rights at $316K. Among the 78 FBS programs reporting Men's Basketball data, Kennesaw State University ranks 73rd overall in total expenses (31st of 36 Group of Five programs) — below the FBS average of $10.2M. Kennesaw State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $315,805 |
| Contributions | $266,187 |
| Guarantees | $200,000 |
| Program, Novelty, Parking and Concession Sales | $27,925 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $877,106 |
| Athletic Student Aid | $548,403 |
| Team Travel | $478,273 |
| Game Expenses | $235,229 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $100,648 |
| Sports Equipment, Uniforms and Supplies | $77,874 |
| Recruiting | $74,137 |
| Other Operating Expenses | $63,834 |
| NCAA Post-Season Non-Football Expenses | $47,510 |
| Fund Raising, Marketing and Promotion | $16,527 |
| Guarantees | $9,500 |
| Facilities Maintenance and Operations | $4,912 |
| Direct Overhead and Administrative Expenses | $2,480 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $767 |
| Memberships and Dues | $65 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $809,917 | $2,537,265 | -$1.7M |
| FY2023 | $930,951 | $2,103,170 | -$1.2M |
| FY2022 | $389,356 | $1,412,975 | -$1.0M |
| FY2021 | $315,984 | $1,309,737 | -$994K |
| FY2020 | $531,717 | $1,471,167 | -$939K |
| FY2019 | $514,264 | $1,540,859 | -$1.0M |
The men's basketball program at Kennesaw State operates at a $1.7M deficit, generating $810K in revenue — led by $316K in media rights — against $2.5M in total expenses, with coaching salaries, benefits, and bonuses representing the largest cost at $877K. At just $2.5M, the program ranks 73rd out of 78 FBS programs in expenses and 32nd among 37 Group of Five schools, spending a fraction of the $10.2M FBS average. Expenses have nearly doubled since FY2021's $1.3M, reflecting a period of sustained investment as the program continues to build out its operations.
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