In fiscal year 2025, Kennesaw State University's Softball program reported $30K in revenue and $1.2M in expenses, for a net deficit of $1.1M. Like most Group of Five Softball programs, Kennesaw State University generates minimal direct revenue and is funded primarily through shared athletic department revenues. Among the 70 FBS programs reporting Softball data, Kennesaw State University ranks 54th overall in total expenses (16th of 32 Group of Five programs) — below the FBS average of $2.3M. Kennesaw State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $27,650 |
| Program, Novelty, Parking and Concession Sales | $2,628 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $404,507 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $301,325 |
| Team Travel | $184,922 |
| Facilities Maintenance and Operations | $109,646 |
| Game Expenses | $72,065 |
| Sports Equipment, Uniforms and Supplies | $55,720 |
| Other Operating Expenses | $17,648 |
| Recruiting | $12,066 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $5,154 |
| Direct Overhead and Administrative Expenses | $2,521 |
| Memberships and Dues | $1,795 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $615 |
| Fund Raising, Marketing and Promotion | $568 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $30,278 | $1,168,552 | -$1.1M |
| FY2023 | $21,678 | $883,231 | -$862K |
| FY2022 | $41,553 | $748,344 | -$707K |
| FY2021 | $88,644 | $639,064 | -$550K |
| FY2020 | $96,318 | $678,360 | -$582K |
| FY2019 | $102,245 | $808,587 | -$706K |
Kennesaw State's softball program operates at a significant financial loss, generating just $30K in revenue — nearly all from contributions — against $1.2M in expenses, resulting in a deficit of roughly $1.1M in FY2025. Athletic student aid represents the program's largest cost at $405K, and overall spending has climbed sharply from $639K in FY2021 to $1.2M in FY2025, reflecting substantial investment growth in a relatively short period. Despite that upward trend, the program's $1.2M expense total ranks 54th among 70 FBS softball programs and sits well below the FBS average of $2.3M
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