In fiscal year 2025, Kennesaw State University's Women's Basketball program reported $99K in revenue and $1.8M in expenses, for a net deficit of $1.7M. Like most Group of Five Women's Basketball programs, Kennesaw State University generates minimal direct revenue and is funded primarily through shared athletic department revenues. Among the 78 FBS programs reporting Women's Basketball data, Kennesaw State University ranks 72nd overall in total expenses (30th of 36 Group of Five programs) — below the FBS average of $5.2M. Kennesaw State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Guarantees | $45,000 |
| Contributions | $32,498 |
| Ticket Sales | $17,923 |
| Program, Novelty, Parking and Concession Sales | $3,250 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $567,252 |
| Athletic Student Aid | $496,570 |
| Team Travel | $261,599 |
| Game Expenses | $152,373 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $84,336 |
| Enhanced Educational Benefits (Alston or other) | $67,460 |
| Other Operating Expenses | $56,330 |
| Sports Equipment, Uniforms and Supplies | $48,785 |
| Recruiting | $40,758 |
| NCAA Post-Season Non-Football Expenses | $19,587 |
| Facilities Maintenance and Operations | $13,248 |
| Fund Raising, Marketing and Promotion | $7,871 |
| Guarantees | $4,000 |
| Direct Overhead and Administrative Expenses | $3,560 |
| Memberships and Dues | $2,930 |
| Student-Athlete Meals (non-travel) | $1,004 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $767 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $98,671 | $1,828,430 | -$1.7M |
| FY2023 | $87,346 | $1,442,912 | -$1.4M |
| FY2022 | $84,505 | $1,188,726 | -$1.1M |
| FY2021 | $122,014 | $1,022,168 | -$900K |
| FY2020 | $163,907 | $1,192,178 | -$1.0M |
| FY2019 | $156,892 | $1,223,814 | -$1.1M |
With just $99K in revenue against $1.8M in expenses, Kennesaw State's women's basketball program ran a $1.7M deficit in FY2025, with guarantees — money earned by playing at larger programs — accounting for nearly half of all revenue at $45K. Coaching salaries, benefits, and bonuses were the program's single largest cost at $567K, representing roughly a third of total spending. Program expenses have grown steadily from $1.0M in FY2021 to $1.8M in FY2025, though the program still ranks 72nd out of 78 FBS programs by expenses and spends well below the FBS
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