In fiscal year 2025, Oklahoma State University's Football program reported $57.0M in revenue and $32.8M in expenses, for a net surplus of $24.2M. The program generated $57.0M in total revenue, led by Media Rights at $23.2M. Among the 78 FBS programs reporting Football data, Oklahoma State University ranks 38th overall in total expenses (38th of 42 Power Four programs) — below the FBS average of $36.5M. Oklahoma State University competes in the Big 12; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $23,224,619 |
| Contributions | $12,394,576 |
| Conference Distributions of Football Bowl Generated Revenue | $10,770,342 |
| Ticket Sales | $8,080,494 |
| Program, Novelty, Parking and Concession Sales | $1,013,077 |
| Royalties, Licensing, Advertisement and Sponsorships | $932,051 |
| Guarantees | $300,000 |
| Other Operating Revenue | $277,085 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $13,410,939 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $4,159,927 |
| Athletic Student Aid | $2,862,408 |
| Team Travel | $2,670,009 |
| Other Operating Expenses | $2,493,942 |
| Sports Equipment, Uniforms and Supplies | $1,931,357 |
| Direct Overhead and Administrative Expenses | $1,675,547 |
| Recruiting | $1,085,048 |
| Guarantees | $850,000 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $521,456 |
| Sports Camp Expenses | $375,420 |
| Game Expenses | $320,175 |
| Student-Athlete Meals (non-travel) | $197,251 |
| Football Bowl Expenses | $120,835 |
| Medical Expenses and Insurance | $86,869 |
| Memberships and Dues | $60,939 |
| Fund Raising, Marketing and Promotion | $8,495 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $56,992,244 | $32,830,617 | +$24.2M |
| FY2024 | $131,228,020 | $10,001,159 | +$121.2M |
| FY2023 | $55,606,834 | $31,583,888 | +$24.0M |
| FY2022 | $49,465,735 | $29,271,573 | +$20.2M |
| FY2021 | $36,843,983 | $18,693,885 | +$18.2M |
| FY2020 | $53,503,014 | $24,398,875 | +$29.1M |
The football program generated $57.0M in total revenue in FY2025, driven primarily by $23.2M in media rights, while holding expenses to $32.8M — below the FBS average of $36.5M — for a healthy surplus of $24.2M. Coaching salaries, benefits, and bonuses represented the program's single largest cost at $13.4M, accounting for roughly 41% of total expenses. Notably, FY2025 expenses rank 37th among 41 Power Four programs, reflecting a relatively lean cost structure despite competing at the sport's highest level.
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