In fiscal year 2025, Oklahoma State University's Women's Basketball program reported $2.4M in revenue and $4.7M in expenses, for a net deficit of $2.3M. The program generated $2.4M in total revenue, led by Contributions at $1.5M. Among the 78 FBS programs reporting Women's Basketball data, Oklahoma State University ranks 41st overall in total expenses (38th of 42 Power Four programs) — below the FBS average of $5.2M. Oklahoma State University competes in the Big 12; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $1,501,912 |
| Media Rights | $370,433 |
| Ticket Sales | $278,059 |
| NCAA Distributions | $95,460 |
| Royalties, Licensing, Advertisement and Sponsorships | $94,421 |
| Conference Distributions (Non Media and Non Football Bowl) | $47,573 |
| Program, Novelty, Parking and Concession Sales | $21,238 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,360,254 |
| Team Travel | $1,101,264 |
| Athletic Student Aid | $435,883 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $330,577 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $246,315 |
| Direct Overhead and Administrative Expenses | $242,323 |
| Guarantees | $234,000 |
| Game Expenses | $227,300 |
| Recruiting | $163,950 |
| Sports Equipment, Uniforms and Supplies | $137,209 |
| Other Operating Expenses | $135,014 |
| Student-Athlete Meals (non-travel) | $83,105 |
| Medical Expenses and Insurance | $21,351 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $2,409,096 | $4,718,545 | -$2.3M |
| FY2024 | $1,865,986 | $2,147,827 | -$282K |
| FY2023 | $1,565,667 | $4,669,466 | -$3.1M |
| FY2022 | $445,795 | $3,584,828 | -$3.1M |
| FY2021 | $363,337 | $2,604,720 | -$2.2M |
| FY2020 | $503,498 | $3,227,050 | -$2.7M |
The Big 12 program generated $2.4M in revenue in FY2025, with contributions accounting for a dominant $1.5M — or roughly 63% — of that total, highlighting the program's heavy reliance on donor support. Expenses reached $4.7M, led by $1.4M in coaching salaries, benefits, and bonuses, producing a $2.3M deficit while ranking 38th out of 41 Power Four programs in spending. Notably, expenses spiked sharply from $2.1M in FY2024 back to $4.7M in FY2025, matching the FY2023 figure and suggesting significant year
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