In fiscal year 2025, Purdue University's Football program reported $83.1M in revenue and $37.2M in expenses, for a net surplus of $46.0M. The program generated $83.1M in total revenue, led by Media Rights at $53.5M. Among the 78 FBS programs reporting Football data, Purdue University ranks 33rd overall in total expenses (33rd of 42 Power Four programs) — above the FBS average of $36.5M. Purdue University competes in the Big Ten; financial data is available from FY2016 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $53,457,190 |
| Ticket Sales | $13,747,018 |
| Conference Distributions of Football Bowl Generated Revenue | $10,665,018 |
| Contributions | $2,918,783 |
| Program, Novelty, Parking and Concession Sales | $1,169,461 |
| Athletics Restricted Endowment and Investments Income | $481,423 |
| Conference Distributions (Non Media and Non Football Bowl) | $327,697 |
| Guarantees | $200,000 |
| Other Operating Revenue | $95,389 |
| Compensation and Benefits provided by a third party | $82,050 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $13,262,668 |
| Athletic Student Aid | $4,810,311 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $4,610,333 |
| Game Expenses | $2,430,641 |
| Severance Payments | $2,251,629 |
| Student-Athlete Meals (non-travel) | $2,208,360 |
| Team Travel | $2,030,278 |
| Recruiting | $1,589,244 |
| Sports Equipment, Uniforms and Supplies | $1,103,056 |
| Guarantees | $1,075,000 |
| Other Operating Expenses | $1,036,042 |
| Enhanced Educational Benefits (Alston or other) | $522,054 |
| Fund Raising, Marketing and Promotion | $122,167 |
| Medical Expenses and Insurance | $77,650 |
| Facilities Maintenance and Operations | $63,266 |
| Memberships and Dues | $530 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $83,144,029 | $37,193,229 | +$46.0M |
| FY2024 | $61,554,007 | $31,387,598 | +$30.2M |
| FY2023 | $59,669,043 | $31,441,196 | +$28.2M |
| FY2022 | $62,465,667 | $24,857,827 | +$37.6M |
| FY2021 | $33,776,256 | $18,822,482 | +$15.0M |
| FY2020 | $51,951,296 | $23,815,344 | +$28.1M |
Purdue's football program generated $83.1M in revenue in FY2025, driven primarily by $53.5M in media rights, producing a strong $46.0M surplus. At $37.2M, total expenses rank 33rd among 78 FBS programs and sit just above the FBS average of $36.5M, with coaching salaries representing the largest cost at $13.3M. Notably, program expenses have nearly doubled since FY2021, climbing from $18.8M to $37.2M over four years.
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