In fiscal year 2025, Sam Houston State University (SHSU)'s Football program reported $6.8M in revenue and $9.7M in expenses, for a net deficit of $2.9M. The program generated $6.8M in total revenue, led by Direct Institutional Support at $2.4M. Among the 78 FBS programs reporting Football data, Sam Houston State University ranks 75th overall in total expenses (33rd of 36 Group of Five programs) — below the FBS average of $36.5M. Sam Houston State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Direct Institutional Support | $2,364,469 |
| Conference Distributions of Football Bowl Generated Revenue | $1,894,426 |
| Guarantees | $1,125,000 |
| Football Bowl Revenues | $477,016 |
| Ticket Sales | $434,410 |
| Athletics Restricted Endowment and Investments Income | $387,880 |
| Program, Novelty, Parking and Concession Sales | $102,616 |
| Contributions | $33,455 |
| In-Kind | $16,150 |
| Other Operating Revenue | $1,625 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $2,627,147 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,927,517 |
| Guarantees | $1,800,000 |
| Team Travel | $1,305,064 |
| Football Bowl Expenses | $555,464 |
| Direct Overhead and Administrative Expenses | $461,591 |
| Sports Equipment, Uniforms and Supplies | $255,503 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $242,506 |
| Game Expenses | $182,550 |
| Student-Athlete Meals (non-travel) | $179,106 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $72,536 |
| Recruiting | $60,363 |
| Enhanced Educational Benefits (Alston or other) | $29,900 |
| Medical Expenses and Insurance | $24,200 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $11,249 |
| Fund Raising, Marketing and Promotion | $4,488 |
| Facilities Maintenance and Operations | $838 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $6,837,047 | $9,740,022 | -$2.9M |
| FY2024 | $6,563,769 | $7,088,562 | -$525K |
| FY2023 | $2,572,447 | $5,478,223 | -$2.9M |
| FY2022 | $4,997,453 | $4,997,455 | -$2 |
| FY2021 | $2,410,104 | $3,606,690 | -$1.2M |
| FY2020 | $1,096,925 | $4,408,800 | -$3.3M |
The football program generated $6.8M in revenue against $9.7M in expenses in FY2025, resulting in a $2.9M deficit, with Direct Institutional Support ($2.4M) and Athletic Student Aid ($2.6M) representing the largest revenue source and expense category, respectively. At $9.7M in total expenses, the program ranks 75th out of 78 FBS programs — well below the FBS average of $36.5M — reflecting its recent transition to the top subdivision. Expenses have grown rapidly, nearly tripling from $3.6M in FY2021 to $9.7M in FY2025, signaling significant
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