In fiscal year 2025, Sam Houston State University (SHSU)'s Softball program reported $400K in revenue and $955K in expenses, for a net deficit of $555K. The largest revenue source was Direct Institutional Support at $310K. Among the 70 FBS programs reporting Softball data, Sam Houston State University ranks 62nd overall in total expenses (24th of 32 Group of Five programs) — below the FBS average of $2.3M. Sam Houston State University competes in the C-USA; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Direct Institutional Support | $309,781 |
| Contributions | $59,427 |
| Ticket Sales | $20,439 |
| Program, Novelty, Parking and Concession Sales | $8,919 |
| Guarantees | $1,000 |
| Other Operating Revenue | $743 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $329,943 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $231,479 |
| Team Travel | $228,486 |
| Direct Overhead and Administrative Expenses | $44,368 |
| Sports Equipment, Uniforms and Supplies | $44,107 |
| Game Expenses | $31,538 |
| Recruiting | $18,746 |
| Enhanced Educational Benefits (Alston or other) | $11,980 |
| Student-Athlete Meals (non-travel) | $10,680 |
| Memberships and Dues | $2,080 |
| Fund Raising, Marketing and Promotion | $688 |
| Facilities Maintenance and Operations | $537 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $300 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $400,309 | $954,932 | -$555K |
| FY2024 | $361,068 | $839,771 | -$479K |
| FY2023 | $416,673 | $799,074 | -$382K |
| FY2022 | $715,180 | $715,179 | +$1 |
| FY2021 | $310,899 | $672,744 | -$362K |
| FY2020 | $30,699 | $627,745 | -$597K |
The softball program generated $400K in FY2025 revenue, with $310K of that coming directly from institutional support — meaning the school itself funded the vast majority of what little revenue was reported. With $955K in expenses against that $400K, the program ran a $555K deficit, ranking 62nd out of 70 FBS programs in total spending and sitting well below the FBS average of $2.3M. Expenses have grown steadily from $628K in FY2020, reflecting a consistent upward investment trend even as the program remains among the more modestly funded softball operations at the FBS level.
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