In fiscal year 2025, Texas Tech University (TTU)'s Men's Basketball program reported $16.4M in revenue and $16.6M in expenses, for a net deficit of $161K. The program generated $16.4M in total revenue, led by Media Rights at $6.0M. Among the 78 FBS programs reporting Men's Basketball data, Texas Tech University ranks 15th overall in total expenses (14th of 42 Power Four programs) — above the FBS average of $10.2M. Texas Tech University competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $6,038,739 |
| Contributions | $4,923,992 |
| Ticket Sales | $3,678,988 |
| NCAA Distributions | $504,106 |
| Royalties, Licensing, Advertisement and Sponsorships | $445,830 |
| Program, Novelty, Parking and Concession Sales | $377,107 |
| Indirect Institutional Support - Athletic Facilities Debt Service, Lease and Rental Fees | $268,924 |
| Athletics Restricted Endowment and Investments Income | $184,051 |
| In-Kind | $18,000 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $6,564,150 |
| Team Travel | $1,754,306 |
| Other Operating Expenses | $1,518,232 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $1,059,859 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $976,423 |
| Game Expenses | $939,055 |
| Guarantees | $829,055 |
| Recruiting | $529,109 |
| NCAA Post-Season Non-Football Expenses | $462,684 |
| Sports Equipment, Uniforms and Supplies | $444,207 |
| Athletic Student Aid | $428,858 |
| Facilities Maintenance and Operations | $382,396 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $300,780 |
| Fund Raising, Marketing and Promotion | $173,116 |
| Student-Athlete Meals (non-travel) | $113,716 |
| Enhanced Educational Benefits (Alston or other) | $48,960 |
| Medical Expenses and Insurance | $41,472 |
| Spirit Groups | $23,294 |
| Memberships and Dues | $10,752 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $16,439,737 | $16,600,424 | -$161K |
| FY2024 | $14,976,355 | $13,029,678 | +$1.9M |
| FY2023 | $15,061,921 | $17,065,262 | -$2.0M |
| FY2022 | $15,210,413 | $12,055,646 | +$3.2M |
| FY2021 | $12,145,458 | $8,887,158 | +$3.3M |
| FY2020 | $12,212,696 | $11,813,989 | +$399K |
Men's basketball at Texas Tech generated $16.4 million in revenue in FY2025, led by $6.0 million in media rights, but narrowly fell short of covering its $16.6 million in expenses, resulting in a $161K deficit. Coaching salaries, benefits, and bonuses accounted for $6.6 million — the program's single largest expense category — helping push total spending to 15th highest among 78 FBS programs and 14th among 41 Power Four schools, well above the FBS average of $10.2 million. Expenses have fluctuated considerably over the past six years, ranging from a low of $8.9
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