In fiscal year 2025, Texas Tech University (TTU)'s Softball program reported $1.2M in revenue and $3.8M in expenses, for a net deficit of $2.5M. The program generated $1.2M in total revenue, led by NCAA Distributions at $358K. Among the 70 FBS programs reporting Softball data, Texas Tech University ranks 13th overall in total expenses (13th of 38 Power Four programs) — above the FBS average of $2.3M. Texas Tech University competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| NCAA Distributions | $358,362 |
| Royalties, Licensing, Advertisement and Sponsorships | $309,355 |
| Ticket Sales | $288,548 |
| Indirect Institutional Support - Athletic Facilities Debt Service, Lease and Rental Fees | $135,718 |
| Contributions | $50,535 |
| Athletics Restricted Endowment and Investments Income | $42,550 |
| Program, Novelty, Parking and Concession Sales | $31,351 |
| Conference Distributions (Non Media and Non Football Bowl) | $16,848 |
| Guarantees | $10,500 |
| In-Kind | $6,000 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $782,623 |
| Athletic Student Aid | $476,916 |
| Team Travel | $438,610 |
| Sports Equipment, Uniforms and Supplies | $347,894 |
| NCAA Post-Season Non-Football Expenses | $266,775 |
| Game Expenses | $218,634 |
| Facilities Maintenance and Operations | $176,519 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $136,456 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $135,718 |
| Severance Payments | $127,139 |
| Recruiting | $113,818 |
| Other Operating Expenses | $108,017 |
| Enhanced Educational Benefits (Alston or other) | $107,730 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $95,278 |
| NCAA Non-Football Host Expense Settlements | $74,727 |
| Student-Athlete Meals (non-travel) | $66,295 |
| Fund Raising, Marketing and Promotion | $44,810 |
| Guarantees | $27,794 |
| Medical Expenses and Insurance | $16,891 |
| Memberships and Dues | $10,289 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $1,249,767 | $3,772,933 | -$2.5M |
| FY2024 | $586,226 | $3,621,441 | -$3.0M |
| FY2023 | $1,381,355 | $2,529,407 | -$1.1M |
| FY2022 | $340,429 | $1,780,861 | -$1.4M |
| FY2021 | $286,086 | $2,020,718 | -$1.7M |
| FY2020 | $275,801 | $1,493,843 | -$1.2M |
Texas Tech's softball program spent $3.8M in FY2025, ranking 13th among 70 FBS programs and well above the FBS average of $2.3M, with coaching salaries, benefits, and bonuses representing the largest expense category at $783K. That spending has grown dramatically over the past five years, more than doubling from $1.5M in FY2020, reflecting a significant and sustained investment in the program. Against just $1.2M in revenue — led by $358K in NCAA distributions — the program carried a $2.5M deficit in FY2025.
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