In fiscal year 2025, University of Arkansas, Fayetteville's Football program reported $87.1M in revenue and $57.4M in expenses, for a net surplus of $29.7M. The program generated $87.1M in total revenue, led by Ticket Sales at $46.2M. Among the 78 FBS programs reporting Football data, University of Arkansas, Fayetteville ranks 14th overall in total expenses (14th of 42 Power Four programs) — above the FBS average of $36.5M. University of Arkansas, Fayetteville competes in the SEC; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $46,240,980 |
| Media Rights | $16,930,506 |
| Conference Distributions of Football Bowl Generated Revenue | $13,516,613 |
| Royalties, Licensing, Advertisement and Sponsorships | $3,583,467 |
| Conference Distributions (Non Media and Non Football Bowl) | $2,958,000 |
| Football Bowl Revenues | $1,853,600 |
| Program, Novelty, Parking and Concession Sales | $1,587,352 |
| Guarantees | $400,000 |
| Other Operating Revenue | $37,989 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $16,753,464 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $9,187,995 |
| Game Expenses | $4,881,878 |
| Athletic Student Aid | $4,338,667 |
| Guarantees | $3,865,000 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $3,750,119 |
| Direct Overhead and Administrative Expenses | $2,867,522 |
| Student-Athlete Meals (non-travel) | $2,521,216 |
| Team Travel | $1,695,528 |
| Sports Equipment, Uniforms and Supplies | $1,629,432 |
| Recruiting | $1,401,323 |
| Football Bowl Expenses | $1,283,860 |
| Severance Payments | $1,095,892 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $835,001 |
| Enhanced Educational Benefits (Alston or other) | $562,120 |
| Fund Raising, Marketing and Promotion | $331,788 |
| Medical Expenses and Insurance | $279,218 |
| Other Operating Expenses | $82,178 |
| Memberships and Dues | $8,670 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $87,108,507 | $57,370,871 | +$29.7M |
| FY2024 | $73,277,517 | $57,117,596 | +$16.2M |
| FY2023 | $73,201,062 | $53,940,684 | +$19.3M |
| FY2022 | $84,562,640 | $46,994,950 | +$37.6M |
| FY2021 | $52,049,010 | $34,383,743 | +$17.7M |
| FY2020 | $70,283,702 | $43,552,585 | +$26.7M |
Ranked 14th among FBS programs in football expenses, Arkansas's $57.4M in FY2025 spending is well above the FBS average of $36.5M, with coaching salaries, benefits, and bonuses representing the largest cost at $16.8M. The program generated $87.1M in revenue — driven primarily by $46.2M in ticket sales — producing a healthy surplus of $29.7M. Expenses have climbed steadily over recent years, rising from $34.4M in FY2021 to $57.4M in FY2025, reflecting the program's sustained investment in remaining competitive within the SEC.
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