In fiscal year 2025, University of Cincinnati's Football program reported $13.5M in revenue and $30.2M in expenses, for a net deficit of $16.7M. The program generated $13.5M in total revenue, led by Ticket Sales at $7.7M. Among the 78 FBS programs reporting Football data, University of Cincinnati ranks 42nd overall in total expenses (40th of 42 Power Four programs) — below the FBS average of $36.5M. University of Cincinnati competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $7,653,715 |
| Contributions | $3,697,526 |
| Program, Novelty, Parking and Concession Sales | $1,250,001 |
| Guarantees | $500,000 |
| Athletics Restricted Endowment and Investments Income | $240,283 |
| Other Operating Revenue | $144,973 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $9,103,256 |
| Athletic Student Aid | $4,035,590 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $3,139,812 |
| Sports Equipment, Uniforms and Supplies | $2,550,681 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $2,306,611 |
| Game Expenses | $1,999,590 |
| Team Travel | $1,619,660 |
| Student-Athlete Meals (non-travel) | $1,481,441 |
| Other Operating Expenses | $1,133,639 |
| Recruiting | $943,805 |
| Guarantees | $750,000 |
| Enhanced Educational Benefits (Alston or other) | $557,579 |
| Severance Payments | $464,819 |
| Fund Raising, Marketing and Promotion | $49,303 |
| Medical Expenses and Insurance | $35,768 |
| Direct Overhead and Administrative Expenses | $21,569 |
| Memberships and Dues | $6,690 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $13,486,498 | $30,199,813 | -$16.7M |
| FY2024 | $15,583,211 | $30,002,469 | -$14.4M |
| FY2023 | $17,265,393 | $24,835,992 | -$7.6M |
| FY2022 | $23,129,449 | $23,524,235 | -$395K |
| FY2021 | $9,104,422 | $16,006,560 | -$6.9M |
| FY2020 | $10,390,063 | $15,410,440 | -$5.0M |
Ticket sales drove $7.7M of the program's $13.5M in total FY2025 revenue, but expenses of $30.2M — led by $9.1M in coaching compensation — pushed the football program to a $16.7M deficit. Despite ranking 39th out of 41 Power Four programs in expenses, Cincinnati's costs have nearly doubled since FY2021, climbing from $16.0M to $30.2M as the program transitioned into the Big 12.
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