University of Cincinnati Football Financial Data

NCAA Membership Financial Reporting System (MFRS) · Big 12 · Data available: FY2010–FY2025

In fiscal year 2025, University of Cincinnati's Football program reported $13.5M in revenue and $30.2M in expenses, for a net deficit of $16.7M. The program generated $13.5M in total revenue, led by Ticket Sales at $7.7M. Among the 78 FBS programs reporting Football data, University of Cincinnati ranks 42nd overall in total expenses (40th of 42 Power Four programs) — below the FBS average of $36.5M. University of Cincinnati competes in the Big 12; financial data is available from FY2010 through FY2025.

FY2025 Overview

Total Revenue
$13,486,498
Total Expenses
$30,199,813
Net
-$16,713,315

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FY2025 Revenue Sources

CategoryAmount
Ticket Sales$7,653,715
Contributions$3,697,526
Program, Novelty, Parking and Concession Sales$1,250,001
Guarantees$500,000
Athletics Restricted Endowment and Investments Income$240,283
Other Operating Revenue$144,973

FY2025 Expense Breakdown

CategoryAmount
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities$9,103,256
Athletic Student Aid$4,035,590
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities$3,139,812
Sports Equipment, Uniforms and Supplies$2,550,681
Athletic Facilities Debt Service, Leases and Rental Fee$2,306,611
Game Expenses$1,999,590
Team Travel$1,619,660
Student-Athlete Meals (non-travel)$1,481,441
Other Operating Expenses$1,133,639
Recruiting$943,805
Guarantees$750,000
Enhanced Educational Benefits (Alston or other)$557,579
Severance Payments$464,819
Fund Raising, Marketing and Promotion$49,303
Medical Expenses and Insurance$35,768
Direct Overhead and Administrative Expenses$21,569
Memberships and Dues$6,690
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Year-over-Year Trend

Fiscal YearRevenueExpensesNet
FY2025$13,486,498$30,199,813-$16.7M
FY2024$15,583,211$30,002,469-$14.4M
FY2023$17,265,393$24,835,992-$7.6M
FY2022$23,129,449$23,524,235-$395K
FY2021$9,104,422$16,006,560-$6.9M
FY2020$10,390,063$15,410,440-$5.0M

University of Cincinnati Football — Financial Context

Ticket sales drove $7.7M of the program's $13.5M in total FY2025 revenue, but expenses of $30.2M — led by $9.1M in coaching compensation — pushed the football program to a $16.7M deficit. Despite ranking 39th out of 41 Power Four programs in expenses, Cincinnati's costs have nearly doubled since FY2021, climbing from $16.0M to $30.2M as the program transitioned into the Big 12.

Other Sports at University of Cincinnati

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Frequently Asked Questions

What are the main revenue sources for University of Cincinnati Football?
The largest revenue category was Ticket Sales at $7,653,715 in FY2025.
How does University of Cincinnati Football spending compare to other FBS programs?
Among the 78 FBS programs reporting Football data, University of Cincinnati ranks 42nd overall in total expenses (40th of 42 Power Four programs) — below the FBS average of $36.5M.
Is University of Cincinnati Football profitable?
In FY2025, University of Cincinnati Football reported a net deficit of $16.7M.