In fiscal year 2025, University of Cincinnati's Men's Basketball program reported $11.3M in revenue and $11.9M in expenses, for a net deficit of $623K. The program generated $11.3M in total revenue, led by Contributions at $5.7M. Among the 78 FBS programs reporting Men's Basketball data, University of Cincinnati ranks 31st overall in total expenses (30th of 42 Power Four programs) — above the FBS average of $10.2M. University of Cincinnati competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $5,690,869 |
| Ticket Sales | $4,476,081 |
| Program, Novelty, Parking and Concession Sales | $850,146 |
| Other Operating Revenue | $145,775 |
| Athletics Restricted Endowment and Investments Income | $97,589 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $4,436,016 |
| Team Travel | $1,442,917 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $1,438,576 |
| Game Expenses | $1,217,842 |
| Athletic Student Aid | $716,090 |
| Other Operating Expenses | $610,019 |
| Guarantees | $525,000 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $500,533 |
| Recruiting | $492,595 |
| Sports Equipment, Uniforms and Supplies | $246,484 |
| Student-Athlete Meals (non-travel) | $143,731 |
| Enhanced Educational Benefits (Alston or other) | $66,404 |
| Fund Raising, Marketing and Promotion | $19,417 |
| NCAA Post-Season Non-Football Expenses | $16,280 |
| Medical Expenses and Insurance | $8,700 |
| Memberships and Dues | $1,865 |
| Direct Overhead and Administrative Expenses | $938 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $11,260,460 | $11,883,407 | -$623K |
| FY2024 | $10,952,487 | $12,355,601 | -$1.4M |
| FY2023 | $4,367,728 | $9,014,321 | -$4.6M |
| FY2022 | $4,491,771 | $6,614,759 | -$2.1M |
| FY2021 | $1,091,153 | $4,687,781 | -$3.6M |
| FY2020 | $4,158,727 | $6,212,991 | -$2.1M |
With $11.3M in revenue driven largely by contributions ($5.7M), the program still fell short of covering its $11.9M in expenses, resulting in a $623K deficit in FY2025. At $4.4M, coaching salaries represent the single largest cost, pushing total expenses to 31st among 78 FBS programs and well above the $10.2M FBS average. Spending has risen dramatically over the past several years, more than doubling from $4.7M in FY2021 to current levels, reflecting the financial commitment required to compete as a new member of the Power Four Big 12.
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