In fiscal year 2025, University of Cincinnati's Women's Basketball program reported $974K in revenue and $4.4M in expenses, for a net deficit of $3.4M. The largest revenue source was Contributions at $730K. Among the 78 FBS programs reporting Women's Basketball data, University of Cincinnati ranks 43rd overall in total expenses (40th of 42 Power Four programs) — below the FBS average of $5.2M. University of Cincinnati competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $729,876 |
| Ticket Sales | $124,348 |
| Athletics Restricted Endowment and Investments Income | $49,576 |
| Program, Novelty, Parking and Concession Sales | $39,585 |
| Guarantees | $30,000 |
| Other Operating Revenue | $685 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,223,582 |
| Team Travel | $911,439 |
| Athletic Student Aid | $735,199 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $295,553 |
| Other Operating Expenses | $273,766 |
| Severance Payments | $210,789 |
| Recruiting | $197,442 |
| Guarantees | $135,000 |
| Sports Equipment, Uniforms and Supplies | $128,059 |
| Game Expenses | $103,129 |
| Student-Athlete Meals (non-travel) | $85,934 |
| Enhanced Educational Benefits (Alston or other) | $77,223 |
| Fund Raising, Marketing and Promotion | $9,953 |
| Medical Expenses and Insurance | $1,575 |
| Memberships and Dues | $1,345 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $974,070 | $4,389,988 | -$3.4M |
| FY2024 | $183,006 | $5,095,686 | -$4.9M |
| FY2023 | $414,439 | $3,598,112 | -$3.2M |
| FY2022 | $265,950 | $2,945,699 | -$2.7M |
| FY2021 | $259,036 | $2,384,065 | -$2.1M |
| FY2020 | $242,700 | $2,792,172 | -$2.5M |
The women's basketball program generated $974K in revenue in FY2025, with contributions accounting for a dominant $730K of that total, while expenses of $4.4M — led by $1.2M in coaching salaries and benefits — produced a $3.4M deficit. At $4.4M in total spending, Cincinnati ranks 40th out of 41 Power Four programs by expenses, falling well below the FBS average of $5.2M. Expenses have grown significantly over the past five years, rising from $2.4M in FY2021 to their current level, though FY2025 reflects a pullback from the $5.1M spent in
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