In fiscal year 2025, University of Georgia (UGA)'s Softball program reported $636K in revenue and $3.3M in expenses, for a net deficit of $2.6M. The largest revenue source was Ticket Sales at $247K. Among the 70 FBS programs reporting Softball data, University of Georgia ranks 17th overall in total expenses (17th of 38 Power Four programs) — above the FBS average of $2.3M. University of Georgia competes in the SEC; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $246,957 |
| NCAA Distributions | $143,100 |
| Contributions | $100,382 |
| Royalties, Licensing, Advertisement and Sponsorships | $69,138 |
| Program, Novelty, Parking and Concession Sales | $56,541 |
| Media Rights | $18,581 |
| Sports Camp Revenues | $1,182 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $863,869 |
| Facilities Maintenance and Operations | $557,809 |
| Athletic Student Aid | $505,800 |
| Game Expenses | $492,444 |
| Team Travel | $287,933 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $161,365 |
| Recruiting | $108,538 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $80,169 |
| Sports Equipment, Uniforms and Supplies | $79,338 |
| Student-Athlete Meals (non-travel) | $60,266 |
| Other Operating Expenses | $46,576 |
| Guarantees | $34,500 |
| NCAA Non-Football Host Expense Settlements | $612 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $635,881 | $3,279,219 | -$2.6M |
| FY2024 | $14,504,830 | $2,767,557 | +$11.7M |
| FY2023 | $793,235 | $2,751,368 | -$2.0M |
| FY2022 | $82,351 | $2,143,514 | -$2.1M |
| FY2021 | $63,376 | $1,855,274 | -$1.8M |
| FY2020 | $62,228 | $1,577,095 | -$1.5M |
The Bulldogs' softball program generated $636K in revenue in FY2025, with ticket sales leading the way at $247K, but expenses of $3.3M produced a $2.6M deficit. Coaching salaries, benefits, and bonuses represented the largest expense category at $864K, contributing to a spending level that ranks 17th among the 70 FBS programs that sponsor softball and sits well above the $2.3M FBS average. Program expenses have more than doubled since FY2020's $1.6M, reflecting a sustained and significant investment in the sport over the past five years.
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