In fiscal year 2025, University of Iowa's Football program reported $105.2M in revenue and $50.9M in expenses, for a net surplus of $54.3M. The program generated $105.2M in total revenue, led by Media Rights at $57.8M. Among the 78 FBS programs reporting Football data, University of Iowa ranks 20th overall in total expenses (20th of 42 Power Four programs) — above the FBS average of $36.5M. University of Iowa competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $57,750,008 |
| Ticket Sales | $24,538,143 |
| Conference Distributions of Football Bowl Generated Revenue | $10,665,018 |
| Royalties, Licensing, Advertisement and Sponsorships | $3,457,139 |
| Program, Novelty, Parking and Concession Sales | $3,056,269 |
| Football Bowl Revenues | $1,765,759 |
| Athletics Restricted Endowment and Investments Income | $1,019,302 |
| In-Kind | $963,586 |
| Other Operating Revenue | $828,578 |
| Contributions | $579,549 |
| Conference Distributions (Non Media and Non Football Bowl) | $327,697 |
| Compensation and Benefits provided by a third party | $150,000 |
| Sports Camp Revenues | $89,155 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $18,625,724 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $6,289,505 |
| Athletic Student Aid | $4,126,483 |
| Student-Athlete Meals (non-travel) | $3,454,059 |
| Game Expenses | $2,676,638 |
| Other Operating Expenses | $2,645,735 |
| Team Travel | $2,254,433 |
| Guarantees | $2,250,000 |
| Football Bowl Expenses | $1,946,870 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $1,872,134 |
| Sports Equipment, Uniforms and Supplies | $1,583,044 |
| Facilities Maintenance and Operations | $1,051,831 |
| Recruiting | $808,419 |
| Enhanced Educational Benefits (Alston or other) | $647,335 |
| Medical Expenses and Insurance | $356,553 |
| Fund Raising, Marketing and Promotion | $248,434 |
| Sports Camp Expenses | $50,133 |
| Memberships and Dues | $7,082 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $105,190,203 | $50,894,412 | +$54.3M |
| FY2024 | $91,827,582 | $55,519,659 | +$36.3M |
| FY2023 | $87,515,944 | $45,560,483 | +$42.0M |
| FY2022 | $86,391,489 | $49,396,133 | +$37.0M |
| FY2021 | $43,641,627 | $29,686,991 | +$14.0M |
| FY2020 | $81,571,937 | $41,838,056 | +$39.7M |
Iowa's football program generated $105.2M in revenue against $50.9M in expenses in FY2025, producing a $54.3M surplus driven largely by $57.8M in media rights income. At $50.9M, the program's expenses rank 20th among 78 FBS programs and sit well above the FBS average of $36.5M, with coaching salaries, benefits, and bonuses representing the largest cost at $18.6M. After peaking at $55.5M in FY2024, expenses dipped in FY2025, continuing a pattern of year-to-year fluctuation that has seen costs range from $29.7
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