In fiscal year 2025, University of Kansas (KU)'s Football program reported $37.1M in revenue and $34.5M in expenses, for a net surplus of $2.6M. The program generated $37.1M in total revenue, led by Media Rights at $12.6M. Among the 78 FBS programs reporting Football data, University of Kansas ranks 35th overall in total expenses (35th of 42 Power Four programs) — below the FBS average of $36.5M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $12,567,730 |
| Conference Distributions of Football Bowl Generated Revenue | $12,391,544 |
| Ticket Sales | $11,487,035 |
| Conference Distributions (Non Media and Non Football Bowl) | $464,088 |
| Guarantees | $200,000 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $12,918,953 |
| Game Expenses | $4,867,314 |
| Athletic Student Aid | $4,308,332 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $3,460,551 |
| Team Travel | $2,329,034 |
| Student-Athlete Meals (non-travel) | $2,152,183 |
| Guarantees | $1,195,000 |
| Sports Equipment, Uniforms and Supplies | $1,085,041 |
| Recruiting | $933,099 |
| Other Operating Expenses | $558,159 |
| Enhanced Educational Benefits (Alston or other) | $533,414 |
| Direct Overhead and Administrative Expenses | $157,434 |
| Fund Raising, Marketing and Promotion | $13,954 |
| Memberships and Dues | $4,026 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $37,110,397 | $34,516,494 | +$2.6M |
| FY2024 | $33,681,302 | $31,326,379 | +$2.4M |
| FY2023 | $45,206,872 | $28,183,467 | +$17.0M |
| FY2022 | $39,077,011 | $21,282,124 | +$17.8M |
| FY2021 | $29,940,765 | $19,661,307 | +$10.3M |
| FY2020 | $40,592,570 | $21,961,195 | +$18.6M |
The football program generated $37.1M in revenue against $34.5M in expenses in FY2025, producing a $2.6M surplus, with media rights ($12.6M) and coaching salaries ($12.9M) representing the dominant line items on each side of the ledger. Expenses have grown dramatically over the past five years, nearly doubling from $19.7M in FY2021 to $34.5M in FY2025, reflecting significant investment in the program's competitive trajectory. Despite that rapid spending growth, Kansas still operates below the FBS average of $36.5M in expenses, ranking 35th among 78 FBS programs and
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