University of Kansas (KU) Football Financial Data

NCAA Membership Financial Reporting System (MFRS) · Big 12 · Data available: FY2010–FY2025

In fiscal year 2025, University of Kansas (KU)'s Football program reported $37.1M in revenue and $34.5M in expenses, for a net surplus of $2.6M. University of Kansas competes in the Big 12. Financial data is available from FY2010 through FY2025.

FY2025 Overview

Total Revenue
$37,110,397
Total Expenses
$34,516,494
Net
+$2,593,903

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FY2025 Revenue Sources

CategoryAmount
Media Rights$12,567,730
Conference Distributions of Football Bowl Generated Revenue$12,391,544
Ticket Sales$11,487,035
Conference Distributions (Non Media and Non Football Bowl)$464,088
Guarantees$200,000

FY2025 Expense Breakdown

CategoryAmount
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities$12,918,953
Game Expenses$4,867,314
Athletic Student Aid$4,308,332
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities$3,460,551
Team Travel$2,329,034
Student-Athlete Meals (non-travel)$2,152,183
Guarantees$1,195,000
Sports Equipment, Uniforms and Supplies$1,085,041
Recruiting$933,099
Other Operating Expenses$558,159
Football Bowl Expenses - Coaching Compensation/Bonuses$533,414
Direct Overhead and Administrative Expenses$157,434
Fund Raising, Marketing and Promotion$13,954
Memberships and Dues$4,026
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Year-over-Year Trend

Fiscal YearRevenueExpensesNet
FY2025$37,110,397$34,516,494+$2.6M
FY2024$33,681,302$31,326,379+$2.4M
FY2023$45,206,872$28,183,467+$17.0M
FY2022$39,077,011$21,282,124+$17.8M
FY2021$29,940,765$19,661,307+$10.3M
FY2020$40,592,570$21,961,195+$18.6M

Other Sports at University of Kansas

Men's Basketball · Women's Basketball · Baseball · Soccer · Volleyball · Swimming and Diving · Softball · Tennis · Golf · Rowing · Track and Field

Frequently Asked Questions

How much does University of Kansas spend on Football?
University of Kansas Football reported $34,516,494 in total expenses in FY2025 per NCAA MFRS filings.
How much revenue does University of Kansas Football generate?
University of Kansas Football reported $37,110,397 in total revenue in FY2025 per NCAA MFRS filings.
Is University of Kansas Football profitable?
In FY2025, University of Kansas Football reported a net surplus of $2.6M.