In fiscal year 2025, University of Kentucky (UK)'s Football program reported $61.5M in revenue and $42.0M in expenses, for a net surplus of $19.4M. The program generated $61.5M in total revenue, led by Ticket Sales at $22.0M. Among the 78 FBS programs reporting Football data, University of Kentucky ranks 29th overall in total expenses (29th of 42 Power Four programs) — above the FBS average of $36.5M. University of Kentucky competes in the SEC; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $21,957,723 |
| Media Rights | $18,650,506 |
| Conference Distributions of Football Bowl Generated Revenue | $13,174,213 |
| Program, Novelty, Parking and Concession Sales | $4,724,757 |
| Conference Distributions (Non Media and Non Football Bowl) | $2,027,492 |
| Other Operating Revenue | $506,473 |
| Royalties, Licensing, Advertisement and Sponsorships | $250,000 |
| Sports Camp Revenues | $168,937 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $18,392,239 |
| Athletic Student Aid | $5,378,178 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $3,384,452 |
| Guarantees | $3,100,000 |
| Team Travel | $2,579,704 |
| Sports Equipment, Uniforms and Supplies | $2,259,540 |
| Student-Athlete Meals (non-travel) | $1,837,281 |
| Other Operating Expenses | $1,441,209 |
| Recruiting | $1,271,674 |
| Enhanced Educational Benefits (Alston or other) | $620,740 |
| Severance Payments | $526,293 |
| Medical Expenses and Insurance | $499,328 |
| Game Expenses | $364,577 |
| Facilities Maintenance and Operations | $265,362 |
| Sports Camp Expenses | $67,906 |
| Memberships and Dues | $16,343 |
| Direct Overhead and Administrative Expenses | $8,663 |
| Fund Raising, Marketing and Promotion | $2,681 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $61,460,101 | $42,016,170 | +$19.4M |
| FY2024 | $53,778,438 | $45,254,353 | +$8.5M |
| FY2023 | $50,388,732 | $39,727,787 | +$10.7M |
| FY2022 | $48,968,232 | $36,465,661 | +$12.5M |
| FY2021 | $30,468,438 | $24,684,438 | +$5.8M |
| FY2020 | $44,541,081 | $29,925,733 | +$14.6M |
Kentucky's football program generated $61.5M in FY2025 revenue against $42.0M in expenses, producing a $19.4M surplus with ticket sales leading all revenue sources at $22.0M. Coaching salaries, benefits, and bonuses represented the program's single largest cost at $18.4M, accounting for roughly 44% of total expenses. At $42.0M, the Wildcats rank 29th among 78 FBS programs in spending, sitting above the FBS average of $36.5M while expenses have declined from a recent peak of $45.3M in FY2024.
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