In fiscal year 2025, University of Kentucky (UK)'s Softball program reported $416K in revenue and $3.1M in expenses, for a net deficit of $2.7M. The largest revenue source was Sports Camp Revenues at $156K. Among the 70 FBS programs reporting Softball data, University of Kentucky ranks 20th overall in total expenses (20th of 38 Power Four programs) — above the FBS average of $2.3M. University of Kentucky competes in the SEC; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Sports Camp Revenues | $155,510 |
| Ticket Sales | $85,021 |
| NCAA Distributions | $63,600 |
| Royalties, Licensing, Advertisement and Sponsorships | $45,000 |
| Contributions | $40,000 |
| Program, Novelty, Parking and Concession Sales | $26,249 |
| Other Operating Revenue | $360 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $853,369 |
| Athletic Student Aid | $737,454 |
| Team Travel | $569,324 |
| Sports Equipment, Uniforms and Supplies | $174,507 |
| Enhanced Educational Benefits (Alston or other) | $152,160 |
| Sports Camp Expenses | $127,508 |
| Recruiting | $112,062 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $88,871 |
| Other Operating Expenses | $82,100 |
| Game Expenses | $61,763 |
| NCAA Post-Season Non-Football Expenses | $49,635 |
| Student-Athlete Meals (non-travel) | $31,408 |
| Medical Expenses and Insurance | $28,010 |
| Facilities Maintenance and Operations | $25,356 |
| Guarantees | $11,050 |
| Memberships and Dues | $3,835 |
| Direct Overhead and Administrative Expenses | $1,036 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $415,740 | $3,109,448 | -$2.7M |
| FY2024 | $415,690 | $2,906,093 | -$2.5M |
| FY2023 | $429,047 | $2,677,536 | -$2.2M |
| FY2022 | $374,974 | $2,404,392 | -$2.0M |
| FY2021 | $137,406 | $1,960,578 | -$1.8M |
| FY2020 | $178,264 | $2,073,034 | -$1.9M |
The Wildcats' softball program operates at a $2.7M deficit, generating $416K in revenue against $3.1M in expenses in FY2025, with sports camp revenues leading the income side at $156K. Coaching salaries, benefits, and bonuses represent the program's largest cost at $853K, contributing to total expenses that rank 20th among 70 FBS programs and exceed the FBS average of $2.3M. Expenses have grown steadily from $2.0M in FY2021 to $3.1M in FY2025, reflecting a sustained upward investment trajectory in the program.
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