In fiscal year 2025, University of Louisville's Football program reported $57.7M in revenue and $31.7M in expenses, for a net surplus of $26.0M. The program generated $57.7M in total revenue, led by Media Rights at $17.4M. Among the 78 FBS programs reporting Football data, University of Louisville ranks 39th overall in total expenses (39th of 42 Power Four programs) — below the FBS average of $36.5M. University of Louisville competes in the ACC; financial data is available from FY2019 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $17,371,577 |
| Ticket Sales | $17,066,885 |
| Conference Distributions (Non Media and Non Football Bowl) | $7,622,699 |
| Conference Distributions of Football Bowl Generated Revenue | $6,282,000 |
| Contributions | $4,088,899 |
| Program, Novelty, Parking and Concession Sales | $2,076,383 |
| Football Bowl Revenues | $1,669,510 |
| Guarantees | $1,000,000 |
| Other Operating Revenue | $272,290 |
| Royalties, Licensing, Advertisement and Sponsorships | $252,725 |
| Athletics Restricted Endowment and Investments Income | $37,666 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $11,240,342 |
| Athletic Student Aid | $4,737,094 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $3,556,413 |
| Student-Athlete Meals (non-travel) | $1,878,299 |
| Team Travel | $1,702,792 |
| Game Expenses | $1,668,259 |
| Guarantees | $1,435,000 |
| Football Bowl Expenses | $1,402,425 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $1,125,417 |
| Recruiting | $984,384 |
| Sports Equipment, Uniforms and Supplies | $738,288 |
| Other Operating Expenses | $510,114 |
| Direct Overhead and Administrative Expenses | $445,784 |
| Enhanced Educational Benefits (Alston or other) | $200,330 |
| Fund Raising, Marketing and Promotion | $41,061 |
| Facilities Maintenance and Operations | $32,803 |
| Memberships and Dues | $11,208 |
| Medical Expenses and Insurance | $298 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $57,740,634 | $31,710,311 | +$26.0M |
| FY2024 | $64,288,878 | $38,777,030 | +$25.5M |
| FY2023 | $56,576,494 | $33,215,961 | +$23.4M |
| FY2022 | $57,290,348 | $34,994,933 | +$22.3M |
| FY2021 | $35,704,235 | $23,075,716 | +$12.6M |
| FY2020 | $48,923,931 | $26,694,575 | +$22.2M |
The football program generated $57.7M in revenue in FY2025, driven primarily by $17.4M in media rights, while holding expenses to $31.7M — well below the FBS average of $36.5M — producing a $26.0M surplus. Coaching salaries, benefits, and bonuses represented the program's single largest cost at $11.2M, yet total expenses ranked just 38th among 41 Power Four programs, reflecting a notably lean cost structure for a conference peer. After a spike to $38.8M in FY2024, expenses pulled back sharply to $31.7M in FY2025, continuing a volatile but generally controlled
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