In fiscal year 2025, University of Michigan's Football program reported $175.3M in revenue and $61.7M in expenses, for a net surplus of $113.6M. The program generated $175.3M in total revenue, led by Ticket Sales at $67.6M. Among the 78 FBS programs reporting Football data, University of Michigan ranks 13th overall in total expenses (13th of 42 Power Four programs) — above the FBS average of $36.5M. University of Michigan competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $67,595,162 |
| Media Rights | $53,372,189 |
| Contributions | $34,681,107 |
| Conference Distributions of Football Bowl Generated Revenue | $10,665,018 |
| Program, Novelty, Parking and Concession Sales | $3,218,692 |
| Athletics Restricted Endowment and Investments Income | $2,571,249 |
| Football Bowl Revenues | $2,118,900 |
| Other Operating Revenue | $634,153 |
| Conference Distributions (Non Media and Non Football Bowl) | $327,697 |
| In-Kind | $115,424 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $16,980,066 |
| Athletic Student Aid | $8,019,094 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $6,627,126 |
| Game Expenses | $5,050,267 |
| Student-Athlete Meals (non-travel) | $4,737,844 |
| Guarantees | $4,650,000 |
| Football Bowl Expenses | $3,889,098 |
| Recruiting | $3,457,109 |
| Team Travel | $2,137,087 |
| Direct Overhead and Administrative Expenses | $1,863,003 |
| Sports Equipment, Uniforms and Supplies | $1,680,071 |
| Other Operating Expenses | $1,280,476 |
| Severance Payments | $531,006 |
| Enhanced Educational Benefits (Alston or other) | $455,245 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $250,000 |
| Facilities Maintenance and Operations | $55,693 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $175,299,591 | $61,663,185 | +$113.6M |
| FY2024 | $149,288,960 | $72,404,170 | +$76.9M |
| FY2023 | $143,922,072 | $67,845,879 | +$76.1M |
| FY2022 | $131,518,006 | $52,408,535 | +$79.1M |
| FY2021 | $37,049,086 | $37,380,521 | -$331K |
| FY2020 | $126,211,718 | $44,684,585 | +$81.5M |
Ticket sales drove $67.6 million of the program's $175.3 million in total revenue in FY2025, helping generate a $113.6 million surplus. At $61.7 million in expenses, the program ranks 13th among all 78 FBS programs tracked, spending well above the FBS average of $36.5 million, with coaching salaries, benefits, and bonuses representing the largest expense category at $17.0 million. Notably, expenses declined from $72.4 million in FY2024 to $61.7 million in FY2025, reversing a multi-year upward trend.
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