In fiscal year 2025, University of Mississippi (Ole Miss)'s Football program reported $90.8M in revenue and $61.9M in expenses, for a net surplus of $28.9M. The program generated $90.8M in total revenue, led by Contributions at $24.4M. Among the 78 FBS programs reporting Football data, University of Mississippi (Ole Miss) ranks 12th overall in total expenses (12th of 42 Power Four programs) — above the FBS average of $36.5M. University of Mississippi (Ole Miss) competes in the SEC; financial data is available from FY2018 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $24,373,253 |
| Ticket Sales | $21,830,623 |
| Media Rights | $21,562,698 |
| Conference Distributions of Football Bowl Generated Revenue | $15,274,213 |
| Program, Novelty, Parking and Concession Sales | $4,675,278 |
| Direct Institutional Support | $1,416,378 |
| Other Operating Revenue | $855,605 |
| In-Kind | $276,665 |
| Football Bowl Revenues | $209,185 |
| Sports Camp Revenues | $123,599 |
| NCAA Distributions | $120,298 |
| Conference Distributions (Non Media and Non Football Bowl) | $53,319 |
| Athletics Restricted Endowment and Investments Income | $32,160 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $20,136,804 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $6,899,646 |
| Athletic Student Aid | $4,725,907 |
| Direct Overhead and Administrative Expenses | $4,606,502 |
| Guarantees | $3,700,000 |
| Sports Equipment, Uniforms and Supplies | $3,640,661 |
| Game Expenses | $3,129,829 |
| Football Bowl Expenses | $3,123,284 |
| Team Travel | $2,858,445 |
| Facilities Maintenance and Operations | $2,404,339 |
| Recruiting | $1,874,372 |
| Other Operating Expenses | $1,694,466 |
| Student-Athlete Meals (non-travel) | $1,166,731 |
| Enhanced Educational Benefits (Alston or other) | $706,945 |
| Fund Raising, Marketing and Promotion | $474,240 |
| Medical Expenses and Insurance | $323,105 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $219,497 |
| Severance Payments | $162,470 |
| Sports Camp Expenses | $33,284 |
| Memberships and Dues | $700 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $90,803,274 | $61,881,227 | +$28.9M |
| FY2024 | $75,260,701 | $57,122,596 | +$18.1M |
| FY2023 | $72,504,708 | $60,203,672 | +$12.3M |
| FY2022 | $73,774,407 | $55,107,688 | +$18.7M |
| FY2021 | $49,111,536 | $38,313,502 | +$10.8M |
| FY2020 | $53,015,900 | $44,375,627 | +$8.6M |
Contributions lead Ole Miss football's revenue at $24.4M, helping drive total revenue to $90.8M against $61.9M in expenses for a $28.9M surplus in FY2025. Coaching salaries, benefits, and bonuses represent the program's single largest cost at $20.1M, reflecting a significant investment in on-field leadership. At $61.9M, Ole Miss ranks 12th in expenses among both FBS and Power Four programs, spending well above the FBS average of $36.5M while expenses have grown steadily from $38.3M in FY2021.
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