In fiscal year 2025, University of North Carolina, Chapel Hill (UNC)'s Football program reported $63.7M in revenue and $48.8M in expenses, for a net surplus of $15.0M. The program generated $63.7M in total revenue, led by Media Rights at $26.7M. Among the 78 FBS programs reporting Football data, University of North Carolina, Chapel Hill ranks 24th overall in total expenses (24th of 42 Power Four programs) — above the FBS average of $36.5M. University of North Carolina, Chapel Hill competes in the ACC; financial data is available from FY2025 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $26,652,394 |
| Ticket Sales | $12,193,611 |
| Conference Distributions of Football Bowl Generated Revenue | $8,534,295 |
| Contributions | $7,321,618 |
| Royalties, Licensing, Advertisement and Sponsorships | $3,925,520 |
| Program, Novelty, Parking and Concession Sales | $2,370,424 |
| Football Bowl Revenues | $1,978,367 |
| Direct Institutional Support | $386,230 |
| Guarantees | $200,000 |
| In-Kind | $140,000 |
| Other Operating Revenue | $16,915 |
| Athletics Restricted Endowment and Investments Income | $3,949 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $15,476,232 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $6,962,851 |
| Severance Payments | $3,978,201 |
| Athletic Student Aid | $3,660,726 |
| Recruiting | $2,590,496 |
| Game Expenses | $2,524,562 |
| Team Travel | $2,461,488 |
| Facilities Maintenance and Operations | $2,019,065 |
| Football Bowl Expenses | $1,968,834 |
| Sports Equipment, Uniforms and Supplies | $1,906,470 |
| Student-Athlete Meals (non-travel) | $1,521,757 |
| Guarantees | $1,130,000 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $1,107,632 |
| Direct Overhead and Administrative Expenses | $798,003 |
| Other Operating Expenses | $433,406 |
| Memberships and Dues | $215,271 |
| Medical Expenses and Insurance | $2,324 |
| Fund Raising, Marketing and Promotion | $2,200 |
The Tar Heels' football program generated $63.7M in revenue in FY2025, driven primarily by media rights at $26.7M, resulting in a healthy surplus of $15.0M. At $48.8M in total expenses — well above the FBS average of $36.5M — the program ranks 24th among both Power Four programs and all 78 FBS schools, with coaching salaries, benefits, and bonuses representing the largest cost at $15.5M.
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