In fiscal year 2025, University of North Carolina, Chapel Hill (UNC)'s Men's Basketball program reported $41.4M in revenue and $16.8M in expenses, for a net surplus of $24.7M. The program generated $41.4M in total revenue, led by Ticket Sales at $17.2M. Among the 78 FBS programs reporting Men's Basketball data, University of North Carolina, Chapel Hill ranks 14th overall in total expenses (13th of 42 Power Four programs) — above the FBS average of $10.2M. University of North Carolina, Chapel Hill competes in the ACC; financial data is available from FY2025 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $17,186,994 |
| Royalties, Licensing, Advertisement and Sponsorships | $7,406,296 |
| Media Rights | $6,796,098 |
| NCAA Distributions | $3,244,190 |
| Athletics Restricted Endowment and Investments Income | $2,550,414 |
| Contributions | $1,693,298 |
| Program, Novelty, Parking and Concession Sales | $1,637,556 |
| Guarantees | $430,290 |
| Conference Distributions of Football Bowl Generated Revenue | $297,048 |
| In-Kind | $122,000 |
| Direct Institutional Support | $50,830 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $5,487,126 |
| Team Travel | $3,273,880 |
| Facilities Maintenance and Operations | $2,029,375 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $1,695,157 |
| Game Expenses | $1,056,921 |
| Athletic Student Aid | $557,813 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $524,304 |
| Sports Equipment, Uniforms and Supplies | $492,068 |
| Guarantees | $380,000 |
| Student-Athlete Meals (non-travel) | $313,308 |
| Direct Overhead and Administrative Expenses | $310,901 |
| NCAA Post-Season Non-Football Expenses | $256,785 |
| Recruiting | $222,154 |
| Other Operating Expenses | $140,466 |
| Medical Expenses and Insurance | $14,640 |
| Memberships and Dues | $4,552 |
| Fund Raising, Marketing and Promotion | $3,310 |
The Tar Heels' men's basketball program generated $41.4M in revenue against $16.8M in expenses in FY2025, producing a $24.7M surplus, with ticket sales leading the way at $17.2M. Coaching salaries, benefits, and bonuses represented the program's largest cost at $5.5M, accounting for roughly one-third of total expenses. At $16.8M in expenses, UNC ranks 14th among 78 FBS programs and 13th among 41 Power Four schools, spending well above the FBS average of $10.2M.
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