In fiscal year 2025, University of Oklahoma's Baseball program reported $1.8M in revenue and $6.6M in expenses, for a net deficit of $4.8M. The program generated $1.8M in total revenue, led by Ticket Sales at $521K. Among the 71 FBS programs reporting Baseball data, University of Oklahoma ranks 11th overall in total expenses (11th of 39 Power Four programs) — above the FBS average of $3.8M. University of Oklahoma competes in the SEC; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $520,654 |
| In-Kind | $355,000 |
| Royalties, Licensing, Advertisement and Sponsorships | $244,932 |
| NCAA Distributions | $219,904 |
| Program, Novelty, Parking and Concession Sales | $170,697 |
| Contributions | $125,973 |
| Athletics Restricted Endowment and Investments Income | $118,505 |
| Conference Distributions of Football Bowl Generated Revenue | $33,180 |
| Media Rights | $26,882 |
| Other Operating Revenue | $4,872 |
| Guarantees | $1,676 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $2,103,938 |
| Team Travel | $968,113 |
| Athletic Student Aid | $783,306 |
| Direct Overhead and Administrative Expenses | $494,309 |
| Sports Equipment, Uniforms and Supplies | $476,275 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $443,473 |
| Game Expenses | $301,895 |
| Recruiting | $220,089 |
| Enhanced Educational Benefits (Alston or other) | $193,340 |
| Student-Athlete Meals (non-travel) | $167,302 |
| Medical Expenses and Insurance | $115,744 |
| NCAA Post-Season Non-Football Expenses | $106,097 |
| Fund Raising, Marketing and Promotion | $63,726 |
| Guarantees | $61,901 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $57,943 |
| Other Operating Expenses | $39,619 |
| Facilities Maintenance and Operations | $1,218 |
| NCAA Non-Football Host Expense Settlements | $787 |
| Memberships and Dues | $342 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $1,822,275 | $6,599,417 | -$4.8M |
| FY2024 | $1,727,554 | $5,782,463 | -$4.1M |
| FY2023 | $1,399,856 | $5,490,598 | -$4.1M |
| FY2022 | $1,767,040 | $3,880,064 | -$2.1M |
| FY2021 | $1,239,236 | $3,315,283 | -$2.1M |
| FY2020 | $2,320,633 | $3,395,399 | -$1.1M |
Oklahoma's baseball program operates at a significant financial loss, generating $1.8M in revenue against $6.6M in expenses in FY2025, resulting in a $4.8M deficit. Coaching salaries, benefits, and bonuses represent the program's largest cost at $2.1M, while ticket sales lead revenue at $521K. At 11th among 71 FBS programs in total expenses — nearly $2.8M above the FBS average of $3.8M — Oklahoma's baseball spending has doubled since FY2021, reflecting a sustained and deliberate investment in the program.
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