In fiscal year 2025, University of Oklahoma's Football program reported $125.6M in revenue and $63.8M in expenses, for a net surplus of $61.8M. The program generated $125.6M in total revenue, led by Contributions at $52.5M. Among the 78 FBS programs reporting Football data, University of Oklahoma ranks 11th overall in total expenses (11th of 42 Power Four programs) — above the FBS average of $36.5M. University of Oklahoma competes in the SEC; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $52,528,657 |
| Ticket Sales | $47,939,683 |
| Media Rights | $10,963,923 |
| Royalties, Licensing, Advertisement and Sponsorships | $6,431,151 |
| Program, Novelty, Parking and Concession Sales | $3,104,146 |
| In-Kind | $1,713,050 |
| Football Bowl Revenues | $1,203,591 |
| Guarantees | $640,000 |
| Other Operating Revenue | $432,639 |
| Athletics Restricted Endowment and Investments Income | $389,813 |
| NCAA Distributions | $285,850 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $19,000,671 |
| Direct Overhead and Administrative Expenses | $7,019,164 |
| Athletic Student Aid | $4,891,839 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $4,729,558 |
| Game Expenses | $4,662,696 |
| Student-Athlete Meals (non-travel) | $3,733,268 |
| Fund Raising, Marketing and Promotion | $3,702,902 |
| Recruiting | $3,659,318 |
| Team Travel | $3,029,878 |
| Sports Equipment, Uniforms and Supplies | $2,955,958 |
| Guarantees | $1,905,000 |
| Severance Payments | $1,521,391 |
| Football Bowl Expenses | $951,990 |
| Medical Expenses and Insurance | $811,995 |
| Other Operating Expenses | $502,536 |
| Enhanced Educational Benefits (Alston or other) | $486,500 |
| Facilities Maintenance and Operations | $166,610 |
| Spirit Groups | $64,418 |
| Memberships and Dues | $26,110 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $125,632,503 | $63,821,802 | +$61.8M |
| FY2024 | $131,666,240 | $60,534,764 | +$71.1M |
| FY2023 | $143,123,409 | $57,968,084 | +$85.2M |
| FY2022 | $131,068,327 | $49,555,763 | +$81.5M |
| FY2021 | $89,056,773 | $38,210,376 | +$50.8M |
| FY2020 | $101,881,969 | $41,455,784 | +$60.4M |
The football program generated $125.6M in revenue in FY2025, driven primarily by contributions at $52.5M, resulting in a $61.8M surplus after $63.8M in expenses. At $63.8M, the program ranks 11th in expenses among 78 FBS programs and sits well above the FBS average of $36.5M, with coaching salaries, benefits, and bonuses representing the largest cost at $19.0M. Expenses have grown steadily from $38.2M in FY2021 to $63.8M in FY2025, reflecting the program's continued investment in resources as it transitions into the SEC.
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