In fiscal year 2025, University of Oklahoma's Men's Basketball program reported $9.8M in revenue and $13.7M in expenses, for a net deficit of $3.9M. The program generated $9.8M in total revenue, led by Ticket Sales at $2.4M. Among the 78 FBS programs reporting Men's Basketball data, University of Oklahoma ranks 25th overall in total expenses (24th of 42 Power Four programs) — above the FBS average of $10.2M. University of Oklahoma competes in the SEC; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $2,356,702 |
| Royalties, Licensing, Advertisement and Sponsorships | $2,096,199 |
| Contributions | $1,908,313 |
| Media Rights | $1,822,053 |
| In-Kind | $586,084 |
| NCAA Distributions | $463,720 |
| Program, Novelty, Parking and Concession Sales | $172,167 |
| Guarantees | $160,496 |
| Athletics Restricted Endowment and Investments Income | $137,422 |
| Other Operating Revenue | $75,608 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $5,791,558 |
| Team Travel | $1,618,204 |
| Direct Overhead and Administrative Expenses | $1,142,990 |
| Game Expenses | $856,578 |
| Guarantees | $793,324 |
| Athletic Student Aid | $705,310 |
| Recruiting | $683,942 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $479,164 |
| Sports Equipment, Uniforms and Supplies | $367,858 |
| Student-Athlete Meals (non-travel) | $339,693 |
| Fund Raising, Marketing and Promotion | $329,404 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $142,125 |
| Other Operating Expenses | $135,885 |
| NCAA Post-Season Non-Football Expenses | $82,971 |
| Enhanced Educational Benefits (Alston or other) | $79,760 |
| Medical Expenses and Insurance | $59,194 |
| Memberships and Dues | $34,706 |
| Spirit Groups | $15,821 |
| Severance Payments | $3,310 |
| Facilities Maintenance and Operations | $338 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $9,778,764 | $13,662,135 | -$3.9M |
| FY2024 | $14,425,596 | $12,160,820 | +$2.3M |
| FY2023 | $14,518,110 | $11,881,117 | +$2.6M |
| FY2022 | $13,514,281 | $11,372,079 | +$2.1M |
| FY2021 | $12,631,626 | $10,587,027 | +$2.0M |
| FY2020 | $8,461,914 | $9,669,952 | -$1.2M |
The program generated $9.8 million in revenue in FY2025, led by $2.4 million in ticket sales, but spent $13.7 million — resulting in a $3.9 million deficit. Coaching salaries, benefits, and bonuses accounted for $5.8 million of those expenses, making it the program's single largest cost driver. At $13.7 million, Oklahoma's men's basketball expenses rank 25th among 78 FBS programs and sit well above the FBS average of $10.2 million, with spending having climbed steadily from $9.7 million in FY2020.
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