In fiscal year 2025, University of Oklahoma's Softball program reported $3.3M in revenue and $7.7M in expenses, for a net deficit of $4.4M. The program generated $3.3M in total revenue, led by Ticket Sales at $1.7M. Among the 70 FBS programs reporting Softball data, University of Oklahoma ranks 1st overall in total expenses (1st of 38 Power Four programs) — above the FBS average of $2.3M. University of Oklahoma competes in the SEC; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $1,669,852 |
| Royalties, Licensing, Advertisement and Sponsorships | $405,557 |
| Contributions | $344,450 |
| NCAA Distributions | $297,830 |
| Program, Novelty, Parking and Concession Sales | $199,764 |
| In-Kind | $169,000 |
| Guarantees | $143,116 |
| Other Operating Revenue | $35,732 |
| Athletics Restricted Endowment and Investments Income | $33,324 |
| Media Rights | $30,466 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $3,209,714 |
| Athletic Student Aid | $1,037,942 |
| Direct Overhead and Administrative Expenses | $766,707 |
| Team Travel | $617,257 |
| Game Expenses | $530,779 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $340,432 |
| Sports Equipment, Uniforms and Supplies | $218,844 |
| Recruiting | $183,266 |
| Enhanced Educational Benefits (Alston or other) | $149,300 |
| Student-Athlete Meals (non-travel) | $141,452 |
| NCAA Post-Season Non-Football Expenses | $105,580 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $104,298 |
| Fund Raising, Marketing and Promotion | $103,287 |
| Medical Expenses and Insurance | $92,634 |
| Other Operating Expenses | $69,512 |
| Guarantees | $40,642 |
| Severance Payments | $4,976 |
| NCAA Non-Football Host Expense Settlements | $3,361 |
| Memberships and Dues | $2,896 |
| Facilities Maintenance and Operations | $1,479 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $3,329,091 | $7,724,358 | -$4.4M |
| FY2024 | $4,098,282 | $6,969,974 | -$2.9M |
| FY2023 | $2,979,420 | $6,827,063 | -$3.8M |
| FY2022 | $1,829,851 | $4,983,118 | -$3.2M |
| FY2021 | $1,317,295 | $3,986,793 | -$2.7M |
| FY2020 | $3,946,540 | $3,817,822 | +$129K |
Oklahoma's softball program is the most expensive in FBS, with $7.7M in FY2025 expenses surpassing the FBS average of $2.3M by more than three times — a figure that has nearly doubled since FY2020's $3.8M. Coaching salaries, benefits, and bonuses account for the single largest expense at $3.2M, reflecting the program's commitment to elite-level talent on the bench. Ticket sales of $1.7M lead revenue generation, but total revenues of $3.3M still leave the program operating at a $4.4M deficit.
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