In fiscal year 2025, University of Oklahoma's Women's Basketball program reported $3.1M in revenue and $8.6M in expenses, for a net deficit of $5.5M. The program generated $3.1M in total revenue, led by Contributions at $787K. Among the 78 FBS programs reporting Women's Basketball data, University of Oklahoma ranks 10th overall in total expenses (9th of 42 Power Four programs) — above the FBS average of $5.2M. University of Oklahoma competes in the SEC; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Contributions | $787,123 |
| Media Rights | $533,277 |
| Ticket Sales | $447,520 |
| In-Kind | $350,344 |
| Royalties, Licensing, Advertisement and Sponsorships | $319,998 |
| Athletics Restricted Endowment and Investments Income | $173,286 |
| NCAA Distributions | $153,364 |
| Guarantees | $150,000 |
| Program, Novelty, Parking and Concession Sales | $107,197 |
| Other Operating Revenue | $35,980 |
| Conference Distributions of Football Bowl Generated Revenue | $27,660 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $2,206,710 |
| Team Travel | $1,294,238 |
| Direct Overhead and Administrative Expenses | $909,394 |
| Athletic Student Aid | $751,332 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $626,664 |
| Recruiting | $543,912 |
| Game Expenses | $485,528 |
| Sports Equipment, Uniforms and Supplies | $332,726 |
| Student-Athlete Meals (non-travel) | $243,726 |
| Guarantees | $237,470 |
| Fund Raising, Marketing and Promotion | $204,661 |
| NCAA Post-Season Non-Football Expenses | $179,348 |
| Facilities Maintenance and Operations | $146,384 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $107,447 |
| Other Operating Expenses | $94,402 |
| Medical Expenses and Insurance | $80,350 |
| Enhanced Educational Benefits (Alston or other) | $79,760 |
| Spirit Groups | $22,704 |
| Memberships and Dues | $19,571 |
| NCAA Non-Football Host Expense Settlements | $149 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $3,085,749 | $8,566,476 | -$5.5M |
| FY2024 | $3,033,652 | $7,184,127 | -$4.2M |
| FY2023 | $3,348,641 | $6,560,988 | -$3.2M |
| FY2022 | $2,770,582 | $5,616,237 | -$2.8M |
| FY2021 | $2,238,019 | $5,480,351 | -$3.2M |
| FY2020 | $2,064,744 | $6,393,609 | -$4.3M |
Oklahoma's women's basketball program operates at a $5.5M deficit, with $8.6M in expenses dwarfing $3.1M in revenue, the latter driven primarily by $787K in contributions. At $8.6M, the program ranks 10th in expenses among 78 FBS schools and 9th among Power Four programs, spending well above the FBS average of $5.2M. Expenses have climbed sharply in recent years, rising from $5.5M in FY2021 to $8.6M in FY2025, with coaching salaries, benefits, and bonuses representing the single largest cost at $2.2M.
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