In fiscal year 2024, University of South Florida (USF)'s Football program reported $13.2M in revenue and $31.1M in expenses, for a net deficit of $17.9M. The program generated $13.2M in total revenue, led by Ticket Sales at $5.0M. Among the 78 FBS programs reporting Football data, University of South Florida ranks 41st overall in total expenses (2nd of 36 Group of Five programs) — below the FBS average of $36.5M. University of South Florida competes in the American; financial data is available from FY2017 through FY2024.
| Category | Amount |
|---|---|
| Ticket Sales | $5,045,718 |
| Contributions | $3,755,389 |
| Royalties, Licensing, Advertisement and Sponsorships | $1,799,156 |
| Media Rights | $706,189 |
| Conference Distributions of Football Bowl Generated Revenue | $650,000 |
| Direct State or Other Government Support | $338,389 |
| Football Bowl Revenues | $329,235 |
| Athletics Restricted Endowment and Investments Income | $288,924 |
| Program, Novelty, Parking and Concession Sales | $261,492 |
| In-Kind | $5,400 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $6,916,974 |
| Athletic Student Aid | $4,283,782 |
| Severance Payments | $3,235,991 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $2,926,903 |
| Team Travel | $2,659,065 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $2,258,204 |
| Sports Equipment, Uniforms and Supplies | $1,954,319 |
| Recruiting | $1,930,783 |
| Guarantees | $1,315,000 |
| Game Expenses | $1,086,728 |
| Football Bowl Expenses | $1,019,448 |
| Student-Athlete Meals (non-travel) | $889,292 |
| Other Operating Expenses | $449,726 |
| Medical Expenses and Insurance | $72,489 |
| Direct Overhead and Administrative Expenses | $56,805 |
| Memberships and Dues | $8,955 |
| Fund Raising, Marketing and Promotion | $3,025 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2024 | $13,179,892 | $31,067,489 | -$17.9M |
| FY2023 | $9,356,358 | $22,057,648 | -$12.7M |
| FY2022 | $10,563,301 | $18,695,340 | -$8.1M |
| FY2021 | $11,487,217 | $15,474,757 | -$4.0M |
| FY2020 | $9,459,443 | $19,748,125 | -$10.3M |
| FY2019 | $8,096,577 | $16,696,552 | -$8.6M |
The football program generated $13.2 million in revenue in FY2024, led by $5.0 million in ticket sales, while spending $31.1 million — resulting in a $17.9 million deficit. Coaching salaries, benefits, and bonuses represented the program's largest expense at $6.9 million, reflecting a dramatic spending surge that has seen expenses nearly double since FY2022's $18.7 million. At $31.1 million, the program ranks 3rd in expenses among Group of Five programs and 41st among all 78 FBS schools tracked, though it still spends below the FBS average of $36.5 million
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