In fiscal year 2024, University of South Florida (USF)'s Men's Basketball program reported $2.0M in revenue and $8.8M in expenses, for a net deficit of $6.8M. The program generated $2.0M in total revenue, led by Royalties, Licensing, Advertisement and Sponsorships at $539K. Among the 78 FBS programs reporting Men's Basketball data, University of South Florida ranks 43rd overall in total expenses (3rd of 36 Group of Five programs) — below the FBS average of $10.2M. University of South Florida competes in the American; financial data is available from FY2017 through FY2024.
| Category | Amount |
|---|---|
| Royalties, Licensing, Advertisement and Sponsorships | $539,315 |
| Ticket Sales | $532,372 |
| Contributions | $515,845 |
| Media Rights | $322,122 |
| NCAA Distributions | $58,493 |
| Direct State or Other Government Support | $37,266 |
| Program, Novelty, Parking and Concession Sales | $15,482 |
| Athletics Restricted Endowment and Investments Income | $8,943 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $2,648,764 |
| Severance Payments | $1,661,016 |
| Team Travel | $1,404,325 |
| Athletic Student Aid | $792,820 |
| Guarantees | $538,000 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $419,531 |
| Game Expenses | $417,054 |
| Other Operating Expenses | $197,424 |
| Sports Equipment, Uniforms and Supplies | $184,498 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $167,000 |
| Recruiting | $158,144 |
| Student-Athlete Meals (non-travel) | $133,833 |
| Direct Overhead and Administrative Expenses | $101,969 |
| Fund Raising, Marketing and Promotion | $12,863 |
| Medical Expenses and Insurance | $1,632 |
| Memberships and Dues | $810 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2024 | $2,029,838 | $8,839,683 | -$6.8M |
| FY2023 | $2,507,713 | $6,307,463 | -$3.8M |
| FY2022 | $1,690,810 | $4,930,058 | -$3.2M |
| FY2021 | $2,882,368 | $3,639,124 | -$757K |
| FY2020 | $1,949,424 | $4,982,170 | -$3.0M |
| FY2019 | $1,213,498 | $4,632,358 | -$3.4M |
The men's basketball program ran a $6.8M deficit in FY2024, generating $2.0M in revenue — led by $539K in royalties, licensing, advertisements, and sponsorships — against $8.8M in expenses, with coaching salaries, benefits, and bonuses accounting for the largest share at $2.6M. Spending has nearly doubled over the past two years, climbing from $4.9M in FY2022 to $8.8M in FY2024, reflecting a significant and sustained investment in the program. Despite still falling below the FBS average of $10.2M in expenses, USF ranks 3rd among Group of Five
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