In fiscal year 2025, West Virginia University (WVU)'s Football program reported $52.8M in revenue and $34.2M in expenses, for a net surplus of $18.7M. The program generated $52.8M in total revenue, led by Media Rights at $18.6M. Among the 78 FBS programs reporting Football data, West Virginia University ranks 36th overall in total expenses (36th of 42 Power Four programs) — below the FBS average of $36.5M. West Virginia University competes in the Big 12; financial data is available from FY2012 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $18,638,022 |
| Ticket Sales | $16,022,750 |
| Conference Distributions of Football Bowl Generated Revenue | $12,391,544 |
| Program, Novelty, Parking and Concession Sales | $2,098,044 |
| Football Bowl Revenues | $1,412,176 |
| Contributions | $1,093,706 |
| Athletics Restricted Endowment and Investments Income | $878,871 |
| Guarantees | $200,000 |
| Sports Camp Revenues | $80,385 |
| Other Operating Revenue | $581 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $9,509,086 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $4,786,136 |
| Athletic Student Aid | $3,500,503 |
| Game Expenses | $3,261,644 |
| Severance Payments | $3,155,715 |
| Sports Equipment, Uniforms and Supplies | $2,304,720 |
| Team Travel | $1,976,282 |
| Recruiting | $1,285,705 |
| Student-Athlete Meals (non-travel) | $1,080,753 |
| Other Operating Expenses | $955,979 |
| Guarantees | $725,000 |
| Direct Overhead and Administrative Expenses | $692,554 |
| Enhanced Educational Benefits (Alston or other) | $406,640 |
| Football Bowl Expenses - Coaching Compensation/Bonuses | $150,000 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $105,699 |
| Fund Raising, Marketing and Promotion | $85,456 |
| Sports Camp Expenses | $82,581 |
| Medical Expenses and Insurance | $65,921 |
| Facilities Maintenance and Operations | $14,331 |
| Memberships and Dues | $5,555 |
| Football Bowl Expenses | $3,229 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $52,816,079 | $34,153,489 | +$18.7M |
| FY2024 | $47,268,562 | $25,322,965 | +$21.9M |
| FY2023 | $44,337,702 | $24,219,155 | +$20.1M |
| FY2022 | $50,477,676 | $24,342,556 | +$26.1M |
| FY2021 | $23,609,027 | $17,233,863 | +$6.4M |
| FY2020 | $50,447,014 | $22,221,319 | +$28.2M |
The football program generated $52.8M in revenue in FY2025, driven primarily by $18.6M in media rights, while keeping expenses at $34.2M — below the FBS average of $36.5M — to produce an $18.7M surplus. Coaching salaries, benefits, and bonuses represented the program's single largest cost at $9.5M, ranking 35th among 41 Power Four programs by total expenses. Notably, expenses have risen sharply in recent years, climbing from $24.3M in FY2022 to $34.2M in FY2025, a nearly 41% increase over three years.
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