In fiscal year 2025, Western Michigan University (WMU)'s Women's Basketball program reported $197K in revenue and $1.8M in expenses, for a net deficit of $1.6M. The largest revenue source was Royalties, Licensing, Advertisement and Sponsorships at $89K. Among the 78 FBS programs reporting Women's Basketball data, Western Michigan University ranks 74th overall in total expenses (32nd of 36 Group of Five programs) — below the FBS average of $5.2M. Western Michigan University competes in the MAC; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Royalties, Licensing, Advertisement and Sponsorships | $89,330 |
| Guarantees | $40,000 |
| Contributions | $35,750 |
| Ticket Sales | $22,388 |
| In-Kind | $5,220 |
| Program, Novelty, Parking and Concession Sales | $4,197 |
| Other Operating Revenue | $190 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $649,779 |
| Athletic Student Aid | $505,845 |
| Team Travel | $218,316 |
| Game Expenses | $90,591 |
| Other Operating Expenses | $71,554 |
| Sports Equipment, Uniforms and Supplies | $59,040 |
| Recruiting | $50,465 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $41,235 |
| Student-Athlete Meals (non-travel) | $22,633 |
| Direct Overhead and Administrative Expenses | $21,835 |
| Facilities Maintenance and Operations | $12,948 |
| Enhanced Educational Benefits (Alston or other) | $6,000 |
| Guarantees | $5,749 |
| Memberships and Dues | $610 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $540 |
| Medical Expenses and Insurance | $245 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $197,075 | $1,757,385 | -$1.6M |
| FY2024 | $110,086 | $1,507,868 | -$1.4M |
| FY2023 | $234,557 | $1,663,039 | -$1.4M |
| FY2022 | $172,092 | $1,422,848 | -$1.3M |
| FY2021 | $68,152 | $1,064,188 | -$996K |
| FY2020 | $259,213 | $1,513,945 | -$1.3M |
The Women's Basketball program generated $197K in revenue in FY2025, with royalties, licensing, advertisements, and sponsorships leading the way at $89K, while $1.8M in expenses — driven primarily by $650K in coaching salaries and benefits — produced a $1.6M deficit. At 74th out of 78 FBS programs in total expenses, Western Michigan's investment in the sport sits well below the FBS average of $5.2M, reflecting the program's modest financial footprint. Expenses have grown from $1.1M in FY2021 to $1.8M in FY2025, a roughly 64% increase over five
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