The Arms Race: A Decade of Soaring College Sports Budgets

NCAA Membership Financial Reporting System (MFRS) · 80 Division I programs · Most recent year available

Athletic budgets have ballooned over the past decade as schools chase media deals, build lavish facilities, and bid up coaching salaries. University of Houston has grown its athletics revenue by 568% since FY2004, and the biggest programs now spend tens of millions on coaches alone.

Fastest-Growing Athletic Budgets

Revenue growth between each school's earliest and most recent year in our dataset (spans vary by school — see the year range column).

#SchoolSpanGrowthThenNow
1University of HoustonFY2004–FY2025+568%$13,895,125$92,759,096
2Georgia Southern UniversityFY2010–FY2025+325%$10,325,261$43,923,841
3Sam Houston State UniversityFY2010–FY2025+325%$10,194,320$43,342,352
4Kennesaw State UniversityFY2010–FY2025+299%$10,686,363$42,635,872
5Texas A&M UniversityFY2010–FY2024+222%$82,774,133$266,361,985
6University of CincinnatiFY2010–FY2025+190%$40,920,893$118,516,168
7Florida State UniversityFY2010–FY2025+185%$74,402,269$211,950,623
8James Madison UniversityFY2010–FY2025+175%$28,636,487$78,640,115
9The Ohio State UniversityFY2010–FY2025+173%$123,174,176$336,077,887
10University of Central FloridaFY2010–FY2025+172%$40,063,558$108,885,089
11Texas State UniversityFY2010–FY2025+162%$19,284,943$50,528,819
12Virginia Polytechnic Institute and State UniversityFY2010–FY2025+153%$63,613,464$161,217,688
13University of California, Los AngelesFY2010–FY2025+145%$61,875,531$151,797,241
14Utah State UniversityFY2016–FY2025+135%$32,045,471$75,442,527
15Texas Tech UniversityFY2010–FY2025+134%$61,974,623$145,302,530
16University of California, BerkeleyFY2010–FY2025+115%$69,345,931$148,840,896
17University of Tennessee, KnoxvilleFY2017–FY2025+109%$145,653,191$304,117,549
18University of OklahomaFY2010–FY2025+109%$98,512,287$205,670,266
19University of South FloridaFY2017–FY2024+107%$49,960,338$103,549,435
20University of KansasFY2010–FY2025+104%$70,548,520$143,856,096
21Florida International UniversityFY2010–FY2024+97%$22,004,418$43,424,078
22San Diego State UniversityFY2017–FY2025+92%$52,454,787$100,801,020
23Purdue UniversityFY2016–FY2025+91%$78,699,976$150,536,320
24University of Texas at AustinFY2016–FY2025+88%$187,981,158$352,547,602
25University of WyomingFY2012–FY2025+84%$30,266,873$55,619,167
26Old Dominion UniversityFY2010–FY2025+80%$32,475,822$58,464,225
27University of Nebraska-LincolnFY2017–FY2025+79%$120,205,090$215,089,007
28Pennsylvania State UniversityFY2017–FY2025+77%$144,017,055$254,867,598
29Appalachian State UniversityFY2021–FY2025+72%$33,202,111$57,259,361
30University of Colorado BoulderFY2017–FY2025+72%$94,226,111$161,672,258
31University of Illinois Urbana-ChampaignFY2018–FY2025+69%$115,132,186$194,761,178
32North Carolina State UniversityFY2017–FY2025+69%$83,741,572$141,549,444
33University of UtahFY2017–FY2025+68%$83,672,639$140,252,864
34University of OregonFY2016–FY2025+66%$111,898,702$185,420,897
35Oklahoma State UniversityFY2017–FY2025+65%$91,644,865$150,779,379
36University of Nevada, Las VegasFY2017–FY2025+63%$47,327,478$77,274,710
37Florida Atlantic UniversityFY2017–FY2024+63%$34,509,259$56,213,887
38University of Mississippi (Ole Miss)FY2018–FY2025+61%$110,912,617$178,621,017
39West Virginia UniversityFY2012–FY2025+60%$80,064,869$128,116,313
40New Mexico State UniversityFY2010–FY2025+56%$25,433,613$39,627,724
41Louisiana State UniversityFY2017–FY2025+51%$147,744,233$223,457,267
42University of Arkansas, FayettevilleFY2017–FY2025+51%$129,680,808$195,879,595
43Bowling Green State UniversityFY2014–FY2025+50%$23,469,664$35,288,178
44University of Massachusetts, AmherstFY2019–FY2025+50%$49,461,013$74,220,923
45University of MichiganFY2017–FY2025+49%$185,173,187$275,844,115
46University of GeorgiaFY2017–FY2025+48%$157,852,479$233,526,965
47San Jose State UniversityFY2017–FY2025+47%$31,252,553$45,873,043
48Michigan State UniversityFY2017–FY2025+43%$126,021,377$179,891,651
49Iowa State UniversityFY2017–FY2025+43%$82,659,447$117,990,108
50University of KentuckyFY2017–FY2025+42%$130,706,744$185,082,823
51University of ConnecticutFY2017–FY2025+41%$83,374,223$117,288,137
52University of New MexicoFY2017–FY2025+39%$44,421,019$61,595,289
53University of Wisconsin-MadisonFY2017–FY2025+38%$143,420,668$197,927,246
54University of IowaFY2017–FY2025+38%$130,681,467$179,978,091
55University of AkronFY2010–FY2025+36%$24,012,416$32,742,898
56Kansas State UniversityFY2017–FY2025+35%$86,081,528$116,289,549
57University of ToledoFY2011–FY2025+34%$19,485,449$26,013,481
58University of WashingtonFY2019–FY2025+33%$133,792,677$178,473,117
59Northern Illinois UniversityFY2012–FY2025+33%$23,504,505$31,290,147
60Oregon State UniversityFY2017–FY2025+33%$78,959,875$104,767,707
61University of MinnesotaFY2018–FY2025+31%$124,847,642$163,605,146
62Western Kentucky UniversityFY2018–FY2025+31%$30,595,026$40,028,339
63University of Maryland, College ParkFY2017–FY2025+31%$94,881,357$123,997,918
64Washington State UniversityFY2017–FY2025+30%$64,294,520$83,454,950
65University of South CarolinaFY2023–FY2025+27%$160,489,386$204,566,524
66Ohio UniversityFY2022–FY2025+25%$29,335,290$36,543,823
67Ball State UniversityFY2022–FY2025+21%$28,804,851$34,744,305
68University at BuffaloFY2022–FY2025+20%$40,192,255$48,226,492
69University of Missouri, ColumbiaFY2022–FY2024+19%$141,157,028$168,000,978
70Eastern Michigan UniversityFY2022–FY2025+18%$33,040,581$38,924,559
71Kent State UniversityFY2022–FY2025+13%$28,605,618$32,190,567
72Miami University (Ohio)FY2017–FY2025+9%$37,766,348$41,169,189
73Western Michigan UniversityFY2017–FY2025+9%$38,516,531$41,934,267
74University of LouisvilleFY2019–FY2025+5%$139,955,824$146,912,011
75Central Michigan UniversityFY2022–FY2025+-3%$39,002,244$37,911,632
76Colorado State UniversityFY2017–FY2025+-100%$44,672,317$0

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Biggest Coaching Payrolls

University-paid coaching salaries, benefits and bonuses (MFRS line 22), and what share of the total athletics budget they consume.

#SchoolYearCoaching Pay% of Budget
1The Ohio State UniversityFY2025$54,207,12716.9%
2University of Texas at AustinFY2025$53,062,35914.1%
3University of Tennessee, KnoxvilleFY2025$45,071,63715.6%
4Louisiana State UniversityFY2025$44,500,57520.3%
5University of GeorgiaFY2025$44,058,47118.3%
6Pennsylvania State UniversityFY2025$43,458,09717.1%
7University of OregonFY2025$41,548,00822.7%
8Texas A&M UniversityFY2024$40,849,38116.8%
9University of OklahomaFY2025$40,541,21616.3%
10University of KentuckyFY2025$40,012,89221.2%
11University of MichiganFY2025$39,552,63715.1%
12University of Arkansas, FayettevilleFY2025$38,680,08721.0%
13University of Mississippi (Ole Miss)FY2025$38,433,06620.9%
14University of IowaFY2025$36,416,41221.0%
15Michigan State UniversityFY2025$36,248,52620.3%
16University of Illinois Urbana-ChampaignFY2025$35,517,13118.7%
17University of WashingtonFY2025$35,493,32119.3%
18University of Nebraska-LincolnFY2025$34,960,37416.8%
19University of North Carolina, Chapel HillFY2025$34,887,47318.6%
20University of MinnesotaFY2025$33,705,03620.9%
21University of Wisconsin-MadisonFY2025$33,193,72517.1%
22University of KansasFY2025$32,625,14122.0%
23University of California, Los AngelesFY2025$32,584,54518.8%
24Florida State UniversityFY2025$31,002,72114.9%
25University of Maryland, College ParkFY2025$30,951,05924.1%
26University of California, BerkeleyFY2025$30,758,23017.8%
27University of Missouri, ColumbiaFY2024$30,740,12216.8%
28University of South CarolinaFY2025$30,140,49714.8%
29North Carolina State UniversityFY2025$30,034,40622.3%
30Oklahoma State UniversityFY2025$29,365,41518.8%
31University of LouisvilleFY2025$27,646,39817.2%
32Texas Tech UniversityFY2025$27,524,07019.1%
33Purdue UniversityFY2025$27,390,16918.3%
34University of ConnecticutFY2025$27,290,82124.9%
35Virginia Polytechnic Institute and State UniversityFY2025$25,841,20216.5%
36University of UtahFY2025$25,549,53318.8%
37Rutgers, The State University of New JerseyFY2021$25,472,84321.5%
38Kansas State UniversityFY2025$22,989,69422.2%
39University of Colorado BoulderFY2025$22,818,51114.1%
40Iowa State UniversityFY2025$22,605,97919.2%
41West Virginia UniversityFY2025$21,067,18516.1%
42University of HoustonFY2025$20,682,58420.9%
43Oregon State UniversityFY2025$20,057,40120.0%
44University of Central FloridaFY2025$19,235,33818.6%
45University of CincinnatiFY2025$18,689,89115.7%
46San Diego State UniversityFY2025$17,382,45216.6%
47Utah State UniversityFY2025$16,455,40325.5%
48University of South FloridaFY2024$15,867,83115.6%
49San Jose State UniversityFY2025$15,536,89230.5%
50University of Nevada, Las VegasFY2025$13,443,35818.0%
51Washington State UniversityFY2025$12,685,48615.7%
52University of Massachusetts, AmherstFY2025$11,495,44816.1%
53James Madison UniversityFY2025$10,655,35113.5%
54University of New MexicoFY2025$10,525,69918.5%
55Old Dominion UniversityFY2025$9,742,77016.0%
56Florida Atlantic UniversityFY2024$9,642,78719.2%
57University of WyomingFY2025$9,606,19118.8%
58University at BuffaloFY2025$9,429,45818.6%
59University of North Carolina at CharlotteFY2025$9,392,75616.0%
60University of ToledoFY2025$9,140,53023.1%
61Miami University (Ohio)FY2025$8,816,75921.6%
62Appalachian State UniversityFY2025$8,719,22615.2%
63Ball State UniversityFY2025$8,542,14224.6%
64Florida International UniversityFY2024$8,038,41817.2%
65Georgia Southern UniversityFY2025$7,933,49617.7%
66Texas State UniversityFY2025$7,701,27013.9%
67Bowling Green State UniversityFY2025$7,641,36521.4%
68University of AkronFY2025$7,540,85622.3%
69Kent State UniversityFY2025$7,518,95021.9%
70Western Michigan UniversityFY2025$7,495,52816.7%
71Northern Illinois UniversityFY2025$7,403,28619.5%
72Western Kentucky UniversityFY2025$7,335,90718.3%
73Eastern Michigan UniversityFY2025$7,205,88518.5%
74Central Michigan UniversityFY2025$7,126,38518.5%
75New Mexico State UniversityFY2025$6,904,29517.4%
76Ohio UniversityFY2025$6,684,38818.5%
77Kennesaw State UniversityFY2025$6,356,13716.2%
78Sam Houston State UniversityFY2025$5,504,62913.0%

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Data compiled by College Sports Finance from NCAA MFRS filings obtained via public records (FOIA) requests. See the methodology page for full sourcing details. Last updated: 2026-06-22.