University of Wisconsin-Madison Athletics Financial Data

NCAA Membership Financial Reporting System (MFRS) · Big Ten · Data available: FY2017–FY2025

In fiscal year 2025, University of Wisconsin-Madison's athletics department reported $197.9M in total revenues and $193.6M in total expenses, resulting in a net surplus of $4.3M. University of Wisconsin-Madison competes in the Big Ten. Financial data for University of Wisconsin-Madison is available in this dataset from FY2017 through FY2025.

FY2025 Overview

Total Revenue
$197,927,246
Total Expenses
$193,630,009
Net
+$4,297,237

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FY2025 Revenue & Expenses by Sport

SportRevenueExpenses
Football$113,577,937$40,365,963
Men's Basketball$19,869,281$11,439,298
Women's Basketball$760,053$4,920,009
Other Sports$15,862,871$37,060,923

Individual Sport Financial Pages

SportRevenue FY2025Expenses FY2025
Football$120,281,442$41,495,307
Men's Basketball$19,910,047$12,431,427
Women's Basketball$873,933$5,150,467
Soccer$1,591,816$5,000,110
Volleyball$4,170,380$5,339,960
Swimming and Diving$1,073,058$4,748,448
Softball$457,980$2,375,936
Tennis$462,432$2,402,931
Golf$424,049$2,207,147
Ice Hockey$5,370,318$9,729,881
Wrestling$370,343$1,901,607
Rowing$612,086$3,837,955
Track and Field$1,544,915$6,224,252
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Recent Financial Trends

Fiscal YearTotal RevenueTotal ExpensesNet
FY2025$197,927,246$193,630,009+$4.3M
FY2024$190,637,312$186,740,863+$3.9M
FY2023$197,723,038$194,020,289+$3.7M

Frequently Asked Questions

How much revenue does University of Wisconsin-Madison athletics generate?
In FY2025, University of Wisconsin-Madison reported $197.9M in total athletics revenues according to NCAA MFRS filings.
How much does University of Wisconsin-Madison spend on athletics?
In FY2025, University of Wisconsin-Madison reported $193.6M in total athletics expenses according to NCAA MFRS filings.
Does University of Wisconsin-Madison athletics run a surplus or deficit?
In FY2025, University of Wisconsin-Madison athletics reported a net surplus of $4.3M.