Leaderboard
Royalties, Licensing, Advertisement & Sponsorships · 80 schools · Latest available year
Rank by
| # | School | Conf | Royalties/Sponsors |
|---|---|---|---|
| 1 |  Texas | SEC | $51,956,322 |
| 2 |  Ohio State | Big Ten | $42,770,263 |
| 3 |  Michigan | Big Ten | $35,556,501 |
| 4 |  Tennessee | SEC | $33,004,839 |
| 5 |  Texas A&M | SEC | $31,569,580 |
| 6 |  Oregon | Big Ten | $26,607,027 |
| 7 |  Penn State | Big Ten | $25,114,673 |
| 8 |  Wisconsin | Big Ten | $24,757,630 |
| 9 |  Louisville | ACC | $24,645,765 |
| 10 |  North Carolina | ACC | $23,973,222 |
| 11 |  Georgia | SEC | $23,506,854 |
| 12 |  Washington | Big Ten | $21,732,337 |
| 13 |  Texas Tech | Big 12 | $20,209,486 |
| 14 |  Arkansas | SEC | $19,416,571 |
| 15 |  Oklahoma | SEC | $19,200,045 |
| 16 |  Nebraska | Big Ten | $17,941,341 |
| 17 |  Utah | Big 12 | $15,717,133 |
| 18 |  Virginia Tech | ACC | $14,961,055 |
| 19 |  Michigan State | Big Ten | $14,240,446 |
| 20 |  Florida State | ACC | $14,187,618 |
| 21 |  UCF | Big 12 | $13,883,426 |
| 22 |  San Diego State | Pac-12 | $13,473,106 |
| 23 |  Iowa | Big Ten | $13,142,787 |
| 24 |  Minnesota | Big Ten | $13,006,804 |
| 25 |  Ole Miss | SEC | $12,457,220 |
| 26 |  Colorado | Big 12 | $12,354,633 |
| 27 |  Kansas | Big 12 | $12,147,484 |
| 28 |  Missouri | SEC | $11,444,625 |
| 29 |  UConn | Big East | $10,983,434 |
| 30 |  South Carolina | SEC | $10,684,070 |
| 31 |  UCLA | Big Ten | $10,589,277 |
| 32 |  Oregon State | Pac-12 | $10,472,846 |
| 33 |  Kansas State | Big 12 | $9,914,071 |
| 34 |  West Virginia | Big 12 | $9,550,743 |
| 35 |  Purdue | Big Ten | $9,176,973 |
| 36 |  Illinois | Big Ten | $8,725,169 |
| 37 |  Maryland | Big Ten | $7,906,346 |
| 38 |  Oklahoma State | Big 12 | $7,169,416 |
| 39 |  Kentucky | SEC | $7,115,471 |
| 40 |  Cincinnati | Big 12 | $6,831,880 |
| 41 |  Houston | Big 12 | $6,447,110 |
| 42 |  Cal | ACC | $5,490,492 |
| 43 |  South Florida | American | $5,146,921 |
| 44 |  LSU | SEC | $5,056,844 |
| 45 |  Washington State | Pac-12 | $4,513,949 |
| 46 |  Old Dominion | Sun Belt | $3,956,783 |
| 47 |  Appalachian State | Sun Belt | $3,829,340 |
| 48 |  Wyoming | Mountain West | $3,566,654 |
| 49 |  UNLV | Mountain West | $3,469,382 |
| 50 |  Rutgers | Big Ten | $3,259,310 |
| 51 |  Utah State | Pac-12 | $3,087,240 |
| 52 |  Kennesaw State | C-USA | $3,086,799 |
| 53 |  New Mexico | Mountain West | $2,942,400 |
| 54 |  Texas State | Pac-12 | $2,684,346 |
| 55 |  Western Michigan | MAC | $2,439,636 |
| 56 |  NC State | ACC | $2,401,181 |
| 57 |  Iowa State | Big 12 | $2,281,324 |
| 58 |  Western Kentucky | C-USA | $2,043,496 |
| 59 |  Florida Atlantic | American | $1,914,404 |
| 60 |  Ohio | MAC | $1,773,372 |
| 61 |  James Madison | Sun Belt | $1,760,815 |
| 62 |  Sam Houston State | C-USA | $1,699,267 |
| 63 |  Buffalo | MAC | $1,667,715 |
| 64 |  Georgia Southern | Sun Belt | $1,592,217 |
| 65 |  NM State | C-USA | $1,464,135 |
| 66 |  Charlotte | American | $1,191,718 |
| 67 |  San José State | Mountain West | $1,070,840 |
| 68 |  Akron | MAC | $1,025,835 |
| 69 |  Miami (OH) | MAC | $1,020,942 |
| 70 |  Kent State | MAC | $1,008,154 |
| 71 |  Bowling Green | MAC | $942,017 |
| 72 |  Northern Illinois | Mountain West | $933,280 |
| 73 |  Ball State | MAC | $753,699 |
| 74 |  FIU | C-USA | $729,883 |
| 75 |  Toledo | MAC | $473,723 |
| 76 |  UMass | MAC | $334,868 |
| 77 |  Eastern Michigan | MAC | $334,276 |
| 78 |  Central Michigan | MAC | $325,448 |
| 79 |  Coastal Carolina | Sun Belt | $0 |
| 80 |  Colorado State | Pac-12 | $0 |