In fiscal year 2025, James Madison University's Women's Basketball program reported $378K in revenue and $3.7M in expenses, for a net deficit of $3.3M. The largest revenue source was Ticket Sales at $194K. Among the 78 FBS programs reporting Women's Basketball data, James Madison University ranks 49th overall in total expenses (7th of 36 Group of Five programs) — below the FBS average of $5.2M. James Madison University competes in the Sun Belt; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $194,263 |
| Contributions | $50,026 |
| Guarantees | $50,000 |
| Direct Institutional Support | $40,888 |
| Royalties, Licensing, Advertisement and Sponsorships | $28,316 |
| NCAA Distributions | $14,704 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $885,953 |
| Athletic Student Aid | $696,010 |
| Team Travel | $588,165 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $362,715 |
| Game Expenses | $360,027 |
| Facilities Maintenance and Operations | $334,682 |
| Recruiting | $148,811 |
| Fund Raising, Marketing and Promotion | $97,399 |
| Sports Equipment, Uniforms and Supplies | $87,746 |
| Other Operating Expenses | $55,649 |
| Student-Athlete Meals (non-travel) | $43,468 |
| Guarantees | $33,579 |
| Direct Overhead and Administrative Expenses | $9,999 |
| Medical Expenses and Insurance | $4,113 |
| Memberships and Dues | $1,310 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $378,197 | $3,709,626 | -$3.3M |
| FY2024 | $384,035 | $3,757,186 | -$3.4M |
| FY2023 | $575,725 | $3,562,274 | -$3.0M |
| FY2022 | $187,299 | $2,927,407 | -$2.7M |
| FY2021 | $259,640 | $2,572,107 | -$2.3M |
| FY2020 | $255,313 | $2,565,200 | -$2.3M |
The program generated $378K in total revenue in FY2025, with ticket sales leading the way at $194K, but those receipts fell well short of covering $3.7M in expenses, resulting in a $3.3M deficit. Coaching salaries, benefits, and bonuses were the single largest cost driver at $886K, contributing to a spending level that, while below the FBS average of $5.2M, still ranks 8th among 37 Group of Five programs. Expenses have climbed roughly 42% since FY2020, rising from $2.6M to $3.7M over the five-year span.
Football · Men's Basketball · Baseball · Soccer · Volleyball · Swimming and Diving · Softball · Tennis · Golf · Lacrosse · Field Hockey · Track and Field