In fiscal year 2025, University of Iowa's Softball program reported $287K in revenue and $2.3M in expenses, for a net deficit of $2.1M. The largest revenue source was In-Kind at $131K. Among the 70 FBS programs reporting Softball data, University of Iowa ranks 29th overall in total expenses (29th of 38 Power Four programs) — above the FBS average of $2.3M. University of Iowa competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| In-Kind | $130,855 |
| Athletics Restricted Endowment and Investments Income | $78,204 |
| Ticket Sales | $27,331 |
| Contributions | $27,021 |
| Program, Novelty, Parking and Concession Sales | $17,266 |
| Guarantees | $6,000 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $553,575 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $477,616 |
| Team Travel | $396,038 |
| Facilities Maintenance and Operations | $173,871 |
| Other Operating Expenses | $170,377 |
| Enhanced Educational Benefits (Alston or other) | $129,521 |
| Sports Equipment, Uniforms and Supplies | $117,503 |
| Game Expenses | $84,002 |
| Medical Expenses and Insurance | $78,639 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $68,025 |
| Recruiting | $47,577 |
| Student-Athlete Meals (non-travel) | $42,428 |
| Fund Raising, Marketing and Promotion | $4,016 |
| Sports Camp Expenses | $3,723 |
| Guarantees | $1,800 |
| Memberships and Dues | $519 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $286,677 | $2,349,230 | -$2.1M |
| FY2024 | $331,970 | $2,593,339 | -$2.3M |
| FY2023 | $592,546 | $2,696,179 | -$2.1M |
| FY2022 | $315,978 | $2,298,807 | -$2.0M |
| FY2021 | $172,805 | $1,683,174 | -$1.5M |
| FY2020 | $423,027 | $2,183,248 | -$1.8M |
Despite generating $287K in revenue in FY2025—with in-kind contributions accounting for nearly half of that total at $131K—the Hawkeyes' softball program operated at a $2.1M deficit, as expenses reached $2.3M with athletic student aid representing the largest single cost at $554K. Spending has actually trended downward from a peak of $2.7M in FY2023, landing right at the FBS average of $2.3M in FY2025. At 29th out of 70 FBS programs in total expenses, Iowa's investment in the sport places it near the middle of the field nationally and 28th among 37
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