In fiscal year 2025, University of Iowa's Women's Basketball program reported $5.2M in revenue and $8.5M in expenses, for a net deficit of $3.3M. The program generated $5.2M in total revenue, led by Ticket Sales at $2.4M. Among the 78 FBS programs reporting Women's Basketball data, University of Iowa ranks 11th overall in total expenses (10th of 42 Power Four programs) — above the FBS average of $5.2M. University of Iowa competes in the Big Ten; financial data is available from FY2017 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $2,366,160 |
| Program, Novelty, Parking and Concession Sales | $511,960 |
| Guarantees | $450,000 |
| Royalties, Licensing, Advertisement and Sponsorships | $370,408 |
| Compensation and Benefits provided by a third party | $300,000 |
| Contributions | $291,838 |
| In-Kind | $205,037 |
| Athletics Restricted Endowment and Investments Income | $197,348 |
| NCAA Distributions | $161,250 |
| Media Rights | $112,500 |
| Sports Camp Revenues | $99,276 |
| Other Operating Revenue | $94,255 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $3,639,402 |
| Team Travel | $1,575,618 |
| Athletic Student Aid | $772,945 |
| Game Expenses | $606,285 |
| Other Operating Expenses | $431,422 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $329,815 |
| Recruiting | $185,145 |
| Fund Raising, Marketing and Promotion | $152,548 |
| Student-Athlete Meals (non-travel) | $132,862 |
| NCAA Post-Season Non-Football Expenses | $130,529 |
| Guarantees | $126,529 |
| Sports Equipment, Uniforms and Supplies | $115,005 |
| Enhanced Educational Benefits (Alston or other) | $109,135 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $72,505 |
| Medical Expenses and Insurance | $62,816 |
| Sports Camp Expenses | $24,269 |
| NCAA Non-Football Host Expense Settlements | $10,118 |
| Memberships and Dues | $8,480 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $5,160,032 | $8,485,428 | -$3.3M |
| FY2024 | $6,784,595 | $10,293,174 | -$3.5M |
| FY2023 | $4,557,073 | $8,211,453 | -$3.7M |
| FY2022 | $1,993,587 | $5,967,007 | -$4.0M |
| FY2021 | $1,268,272 | $4,338,403 | -$3.1M |
| FY2020 | $1,333,613 | $5,483,245 | -$4.1M |
Fueled largely by $2.4M in ticket sales, the program generated $5.2M in total revenue in FY2025, though expenses of $8.5M — led by $3.6M in coaching salaries, benefits, and bonuses — produced a $3.3M deficit. At $8.5M, operating costs rank 11th among 78 FBS programs and 10th among 41 Power Four schools, sitting well above the FBS average of $5.2M. After spiking to $10.3M in FY2024, expenses have pulled back but remain significantly elevated compared to the $4.3M spent in FY2
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