In fiscal year 2025, University of Kansas (KU)'s Baseball program reported $476K in revenue and $4.5M in expenses, for a net deficit of $4.1M. The largest revenue source was Ticket Sales at $220K. Among the 71 FBS programs reporting Baseball data, University of Kansas ranks 22nd overall in total expenses (21st of 39 Power Four programs) — above the FBS average of $3.8M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $220,206 |
| Media Rights | $179,539 |
| Conference Distributions (Non Media and Non Football Bowl) | $48,670 |
| Guarantees | $27,500 |
| Other Operating Revenue | $150 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,207,869 |
| Team Travel | $1,055,897 |
| Athletic Student Aid | $591,049 |
| Game Expenses | $308,338 |
| Student-Athlete Meals (non-travel) | $262,828 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $229,241 |
| Sports Equipment, Uniforms and Supplies | $183,987 |
| Recruiting | $172,055 |
| Enhanced Educational Benefits (Alston or other) | $162,559 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $115,983 |
| Other Operating Expenses | $72,223 |
| Guarantees | $57,578 |
| Memberships and Dues | $53,000 |
| NCAA Post-Season Non-Football Expenses | $49,403 |
| Direct Overhead and Administrative Expenses | $3,828 |
| Fund Raising, Marketing and Promotion | $3,253 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $476,065 | $4,529,091 | -$4.1M |
| FY2024 | $372,557 | $4,068,814 | -$3.7M |
| FY2023 | $81,962 | $4,070,482 | -$4.0M |
| FY2022 | $72,747 | $2,615,962 | -$2.5M |
| FY2021 | $37,480 | $2,181,754 | -$2.1M |
| FY2020 | $1,073 | $2,277,802 | -$2.3M |
The Jayhawks' baseball program operated at a $4.1M deficit in FY2025, generating $476K in revenue — led by $220K in ticket sales — against $4.5M in expenses. Coaching salaries, benefits, and bonuses represented the program's largest cost at $1.2M, contributing to a spending level that ranks 22nd among 71 FBS programs and exceeds the FBS average of $3.8M. Expenses have nearly doubled since FY2021's $2.2M, reflecting a sustained and significant investment in the program over the past five years.
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