In fiscal year 2025, University of Kansas (KU)'s Men's Basketball program reported $20.1M in revenue and $19.7M in expenses, for a net surplus of $342K. The program generated $20.1M in total revenue, led by Ticket Sales at $14.5M. Among the 78 FBS programs reporting Men's Basketball data, University of Kansas ranks 9th overall in total expenses (8th of 42 Power Four programs) — above the FBS average of $10.2M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Ticket Sales | $14,514,326 |
| Media Rights | $3,590,780 |
| Guarantees | $1,094,136 |
| Conference Distributions (Non Media and Non Football Bowl) | $755,997 |
| NCAA Distributions | $118,874 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $11,829,942 |
| Team Travel | $2,530,904 |
| Game Expenses | $1,472,728 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $914,856 |
| Guarantees | $750,000 |
| Athletic Student Aid | $729,512 |
| Recruiting | $589,726 |
| Student-Athlete Meals (non-travel) | $270,310 |
| NCAA Post-Season Non-Football Expenses | $184,829 |
| NCAA Post-Season Non-Football Expenses - Coaching Compensation/Bonuses | $152,600 |
| Other Operating Expenses | $112,650 |
| Sports Equipment, Uniforms and Supplies | $81,894 |
| Enhanced Educational Benefits (Alston or other) | $60,082 |
| Direct Overhead and Administrative Expenses | $40,610 |
| Memberships and Dues | $8,703 |
| Fund Raising, Marketing and Promotion | $2,733 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $20,074,113 | $19,732,079 | +$342K |
| FY2024 | $22,577,151 | $19,736,453 | +$2.8M |
| FY2023 | $18,347,052 | $15,273,974 | +$3.1M |
| FY2022 | $17,126,971 | $15,508,894 | +$1.6M |
| FY2021 | $4,829,360 | $14,116,246 | -$9.3M |
| FY2020 | $16,454,643 | $10,968,620 | +$5.5M |
Ticket sales drove $14.5M of the program's $20.1M in FY2025 revenue, underscoring the strong fan demand that helps sustain one of college basketball's most expensive operations. At $19.7M in total expenses, Kansas ranked 9th among 78 FBS programs and 8th among Power Four schools, spending nearly double the FBS average of $10.2M — with coaching salaries, benefits, and bonuses accounting for $11.8M of that total. Despite the significant investment, the program finished FY2025 with a narrow surplus of $342K.
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