In fiscal year 2025, University of Kansas (KU)'s Softball program reported $237K in revenue and $2.7M in expenses, for a net deficit of $2.5M. The largest revenue source was Media Rights at $180K. Among the 70 FBS programs reporting Softball data, University of Kansas ranks 23rd overall in total expenses (23rd of 38 Power Four programs) — above the FBS average of $2.3M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Media Rights | $179,539 |
| Ticket Sales | $46,642 |
| Conference Distributions (Non Media and Non Football Bowl) | $5,755 |
| Guarantees | $5,000 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $549,540 |
| Team Travel | $530,603 |
| Athletic Student Aid | $502,375 |
| Athletic Facilities Debt Service, Leases and Rental Fee | $471,906 |
| Enhanced Educational Benefits (Alston or other) | $123,620 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $113,491 |
| Game Expenses | $102,153 |
| Student-Athlete Meals (non-travel) | $89,994 |
| Recruiting | $82,719 |
| Sports Equipment, Uniforms and Supplies | $78,674 |
| Other Operating Expenses | $21,938 |
| Memberships and Dues | $10,519 |
| Direct Overhead and Administrative Expenses | $5,306 |
| Guarantees | $5,000 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $236,936 | $2,687,838 | -$2.5M |
| FY2024 | $254,615 | $2,613,472 | -$2.4M |
| FY2023 | $33,948 | $2,202,523 | -$2.2M |
| FY2022 | $44,586 | $1,959,281 | -$1.9M |
| FY2021 | $13,057 | $1,772,428 | -$1.8M |
| FY2020 | $4,023 | $1,852,165 | -$1.8M |
The Kansas softball program operates at a $2.5M deficit, generating just $237K in revenue—primarily from $180K in media rights—against $2.7M in total expenses. At $2.7M, the program ranks 23rd among 70 FBS softball programs by spending and sits above the FBS average of $2.3M, with coaching salaries, benefits, and bonuses representing the largest single expense at $550K. Expenses have grown steadily from $1.8M in FY2021 to $2.7M in FY2025, reflecting a sustained upward investment in the program over the past five years.
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