University of Kansas (KU) Swimming and Diving Financial Data

NCAA Membership Financial Reporting System (MFRS) · Big 12 · Data available: FY2010–FY2025

In fiscal year 2025, University of Kansas (KU)'s Swimming and Diving program reported $5K in revenue and $1.8M in expenses, for a net deficit of $1.8M. Like most Power Four Swimming and Diving programs, University of Kansas generates minimal direct revenue and is funded primarily through shared athletic department revenues. Among the 56 FBS programs reporting Swimming and Diving data, University of Kansas ranks 34th overall in total expenses (30th of 33 Power Four programs) — below the FBS average of $2.7M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.

FY2025 Overview

Total Revenue
$4,520
Total Expenses
$1,772,507
Net
-$1,767,987

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FY2025 Revenue Sources

CategoryAmount
NCAA Distributions$3,984
Contributions$290
Other Operating Revenue$246

FY2025 Expense Breakdown

CategoryAmount
Athletic Student Aid$755,332
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities$293,681
Enhanced Educational Benefits (Alston or other)$193,211
Student-Athlete Meals (non-travel)$175,936
Team Travel$104,985
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities$88,529
Sports Equipment, Uniforms and Supplies$60,889
Other Operating Expenses$32,985
Recruiting$27,784
Severance Payments$14,152
NCAA Post-Season Non-Football Expenses$11,187
Direct Overhead and Administrative Expenses$7,288
Guarantees$2,000
Memberships and Dues$1,927
Game Expenses$1,708
Fund Raising, Marketing and Promotion$913
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions, and other non-self-generated revenue. See the methodology page for full sourcing details.

Year-over-Year Trend

Fiscal YearRevenueExpensesNet
FY2025$4,520$1,772,507-$1.8M
FY2024$4,377$1,767,193-$1.8M
FY2023$2,114$1,676,065-$1.7M
FY2022$18,240$1,449,351-$1.4M
FY2021$2,130$1,264,072-$1.3M
FY2020$7,718$1,377,763-$1.4M

University of Kansas Swimming and Diving — Financial Context

The Big 12 swimming and diving program generated just $5K in revenue in FY2025, nearly all of it from NCAA distributions, resulting in a deficit of roughly $1.8M. Total program expenses of $1.8M ranked 34th among 56 FBS programs and sat well below the FBS average of $2.7M, with athletic student aid representing the single largest cost at $755K. Spending has climbed steadily from $1.3M in FY2021, reflecting a gradual but consistent increase in program investment over the past five years.

Other Sports at University of Kansas

Football · Men's Basketball · Women's Basketball · Baseball · Soccer · Volleyball · Softball · Tennis · Golf · Rowing · Track and Field

Frequently Asked Questions

What does University of Kansas spend on Swimming and Diving?
University of Kansas Swimming and Diving reported $1,772,507 in total expenses in FY2025. The largest expense was Athletic Student Aid at $755,332.
How does University of Kansas Swimming and Diving spending compare to other FBS programs?
Among the 56 FBS programs reporting Swimming and Diving data, University of Kansas ranks 34th overall in total expenses (30th of 33 Power Four programs) — below the FBS average of $2.7M.
How is University of Kansas Swimming and Diving funded?
Like most Power Four Swimming and Diving programs, University of Kansas funds Swimming and Diving primarily through shared athletic department revenues, which flow from football and basketball at most FBS institutions.