In fiscal year 2025, University of Kansas (KU)'s Swimming and Diving program reported $5K in revenue and $1.8M in expenses, for a net deficit of $1.8M. Like most Power Four Swimming and Diving programs, University of Kansas generates minimal direct revenue and is funded primarily through shared athletic department revenues. Among the 56 FBS programs reporting Swimming and Diving data, University of Kansas ranks 34th overall in total expenses (30th of 33 Power Four programs) — below the FBS average of $2.7M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| NCAA Distributions | $3,984 |
| Contributions | $290 |
| Other Operating Revenue | $246 |
| Category | Amount |
|---|---|
| Athletic Student Aid | $755,332 |
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $293,681 |
| Enhanced Educational Benefits (Alston or other) | $193,211 |
| Student-Athlete Meals (non-travel) | $175,936 |
| Team Travel | $104,985 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $88,529 |
| Sports Equipment, Uniforms and Supplies | $60,889 |
| Other Operating Expenses | $32,985 |
| Recruiting | $27,784 |
| Severance Payments | $14,152 |
| NCAA Post-Season Non-Football Expenses | $11,187 |
| Direct Overhead and Administrative Expenses | $7,288 |
| Guarantees | $2,000 |
| Memberships and Dues | $1,927 |
| Game Expenses | $1,708 |
| Fund Raising, Marketing and Promotion | $913 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $4,520 | $1,772,507 | -$1.8M |
| FY2024 | $4,377 | $1,767,193 | -$1.8M |
| FY2023 | $2,114 | $1,676,065 | -$1.7M |
| FY2022 | $18,240 | $1,449,351 | -$1.4M |
| FY2021 | $2,130 | $1,264,072 | -$1.3M |
| FY2020 | $7,718 | $1,377,763 | -$1.4M |
The Big 12 swimming and diving program generated just $5K in revenue in FY2025, nearly all of it from NCAA distributions, resulting in a deficit of roughly $1.8M. Total program expenses of $1.8M ranked 34th among 56 FBS programs and sat well below the FBS average of $2.7M, with athletic student aid representing the single largest cost at $755K. Spending has climbed steadily from $1.3M in FY2021, reflecting a gradual but consistent increase in program investment over the past five years.
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