In fiscal year 2025, University of Kansas (KU)'s Women's Basketball program reported $3.1M in revenue and $5.5M in expenses, for a net deficit of $2.4M. The program generated $3.1M in total revenue, led by Conference Distributions of Football Bowl Generated Revenue at $1.9M. Among the 78 FBS programs reporting Women's Basketball data, University of Kansas ranks 30th overall in total expenses (29th of 42 Power Four programs) — above the FBS average of $5.2M. University of Kansas competes in the Big 12; financial data is available from FY2010 through FY2025.
| Category | Amount |
|---|---|
| Conference Distributions of Football Bowl Generated Revenue | $1,904,268 |
| Media Rights | $897,695 |
| Ticket Sales | $198,894 |
| Guarantees | $34,696 |
| Conference Distributions (Non Media and Non Football Bowl) | $32,928 |
| Category | Amount |
|---|---|
| Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities | $1,655,328 |
| Team Travel | $1,584,776 |
| Athletic Student Aid | $760,354 |
| Game Expenses | $407,054 |
| Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities | $368,305 |
| Recruiting | $234,916 |
| Guarantees | $148,500 |
| Student-Athlete Meals (non-travel) | $112,494 |
| Other Operating Expenses | $98,828 |
| Enhanced Educational Benefits (Alston or other) | $61,052 |
| Sports Equipment, Uniforms and Supplies | $50,357 |
| Fund Raising, Marketing and Promotion | $5,454 |
| Memberships and Dues | $4,565 |
| Facilities Maintenance and Operations | $106 |
| Direct Overhead and Administrative Expenses | $39 |
| Fiscal Year | Revenue | Expenses | Net |
|---|---|---|---|
| FY2025 | $3,068,481 | $5,492,128 | -$2.4M |
| FY2024 | $1,191,231 | $5,696,099 | -$4.5M |
| FY2023 | $138,055 | $4,850,332 | -$4.7M |
| FY2022 | $149,213 | $4,020,119 | -$3.9M |
| FY2021 | $20,270 | $3,015,839 | -$3.0M |
| FY2020 | $67,955 | $3,367,005 | -$3.3M |
The Kansas Women's Basketball program generated $3.1M in revenue against $5.5M in expenses in FY2025, resulting in a $2.4M deficit, with Conference Distributions of Football Bowl Generated Revenue ($1.9M) and Coaching Salaries ($1.7M) serving as the largest revenue source and expense, respectively. Operating expenses have nearly doubled since FY2021's $3.0M, peaking at $5.7M in FY2024 before a modest reduction in FY2025. At $5.5M in total expenses, Kansas ranks 30th among 78 FBS programs and 29th among 41 Power Four schools
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