University of Wisconsin-Madison Football Financial Data
NCAA Membership Financial Reporting System (MFRS) · Big Ten · Data available: FY2017–FY2025
In fiscal year 2025, University of Wisconsin-Madison's Football program reported $120.3M in revenue and $41.5M in expenses, for a net surplus of $78.8M. University of Wisconsin-Madison competes in the Big Ten. Financial data is available from FY2017 through FY2025.
FY2025 Overview
Total Revenue
$120,281,442
Total Expenses
$41,495,307
Net
+$78,786,135
This is a data snapshot. The interactive explorer lets you filter by sport, compare schools, and dig into multi-year trends.
Conference Distributions of Football Bowl Generated Revenue
$10,665,018
Royalties, Licensing, Advertisement and Sponsorships
$8,828,594
Direct Institutional Support
$2,074,690
Other Operating Revenue
$794,948
Conference Distributions (Non Media and Non Football Bowl)
$327,697
Program, Novelty, Parking and Concession Sales
$157,302
Sports Camp Revenues
$69,910
FY2025 Expense Breakdown
Category
Amount
Coaching Salaries, Benefits and Bonuses paid by the University and Related Entities
$14,948,470
Athletic Student Aid
$5,699,107
Support Staff/Administrative Compensation, Benefits and Bonuses paid by the University and Related Entities
$4,837,843
Team Travel
$3,236,320
Guarantees
$2,550,000
Student-Athlete Meals (non-travel)
$2,528,059
Severance Payments
$1,427,181
Recruiting
$1,225,046
Sports Equipment, Uniforms and Supplies
$1,177,383
Football Bowl Expenses - Coaching Compensation/Bonuses
$1,129,344
Direct Overhead and Administrative Expenses
$983,202
Game Expenses
$854,225
Other Operating Expenses
$738,238
Football Bowl Expenses
$66,815
Athletic Facilities Debt Service, Leases and Rental Fee
$60,924
Sports Camp Expenses
$15,349
Memberships and Dues
$11,355
Medical Expenses and Insurance
$6,446
Data sourced from NCAA MFRS filings obtained via public records (FOIA) requests and official athletic department
disclosures. Figures are as reported to the NCAA and may include institutional support, conference distributions,
and other non-self-generated revenue. See the methodology page for full sourcing details.